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Choosing the Right Social Media Platforms for Local Businesses: A Strategic Guide

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Exploring the Importance of Selecting the Right Social Media Platform for Local Businesses The digital marketing landscape is always evolving. One of the key aspects of this is picking the correct social media platforms for local businesses. Understanding the demographic makeup of each platform can help guide your choice.

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Social Media Demand Generation: A Q&A

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B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Don’t Let Them Ghost You! How to Nurture Leads on Social Media (Without Being Annoying)

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Exploring the Concept of Lead Nurturing on Social Media for Small Businesses Conceptualizing lead nurturing on social media for small businesses takes a unique approach. Consumers are more responsive to businesses they feel connected to on a personal level, highlighting the importance of social media engagement.

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Harnessing the Power of Social Media Influencers for Local Business Promotion

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From a digital marketing perspective, strategic use of social media can be a prime strategy for boosting awareness and generating business leads – especially when harnessing social media influencers and the dynamism of influential marketing. So, how can your agency distinguish itself?

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8 Social Media Mistakes B2B Marketers Should Avoid

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93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

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Busting the myth! B2B social media marketing isn’t effective

Salesmate

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is social media marketing effective or not?

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Real Results: Inspiring Small Business Outreach Case Studies

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In this regard, small business outreach case studies can offer substantial value. Case studies provide industry insights, best practices, campaign outcomes, lessons learned and replicable strategies. This is clearly illustrated through an analysis of various case studies.