There’s No Such Thing as a Warm Call: August Referral Selling Insights
No More Cold Calling
AUGUST 30, 2018
Referrals are HOT, HOT, HOT! Even if they do know each other, name dropping is not the same thing as having a referral. However, when you receive a referral introduction from someone your prospect knows and trusts, your lead goes from ice cold to HOT. Dialing for dollars or getting referrals? Stop rationalizing.
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