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Maximizing Sales with Intent Data and Storytelling (video)

Pipeliner

He shared innovative ways that intent data and storytelling can revolutionize sales outreach. Zack explained how intent data from email interactions informs more effective outreach across platforms like LinkedIn. This method isn’t about pushing sales; it’s about understanding potential clients’ needs and building trust.

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5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today. With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever.

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How to Boost Sales with Buyer Intent Data

Crunchbase

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. Studies show 89% of people rely on research before making a purchase, which qualifies them as a potential buyer. What is buyer intent data? Establish a targeted lead generation strategy.

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A Formula for Predictive Intelligence: Fit + Intent + Opportunity Data

DiscoverOrg Sales

We asked over 200 sales and marketing professionals about 78 predictive data points (and “secret sauce” combinations of data points) in a comprehensive survey, Breaking Open the Predictive Black Box : Which Data Points . Actually Lead to Higher Conversion Rates and More Sales? Intent data comes next.

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What is Buyer Intent Data and how can I use it?

Lead411

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Understanding your target audience will allow you to better comprehend buyer intent data.

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Hitting Your Sales Goals: ‘Goal intentions’ aren’t enough

Selling Essentials RapidLearning Center

Beyond goals to implementation The problem is that you committed to your goal — but not to the activities required to realize it, like identifying prospects, reaching out to them, and consistently following up. You had what behavioral researchers call “goal intentions,” but numerous studies have shown that these aren’t enough.

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