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Is Lead Generation Slipping Away From Marketing?

Pointclear

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Think for a moment about chatbots for B2B lead generation … What do you feel? In today’s article, we’ll examine the pros and cons of chatbots for B2B lead generation. By Purpose : For external use: Lead Generation . Lead scoring/qualification. Later they also added lead generation questions.

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Sales Reps Not Closing Sales? Try This

No More Cold Calling

That’s why there’s only one kind of lead that should be in your pipeline. Only one kind of lead with a 50-to-70-percent conversion rate. Only one kind of lead that sales managers should care about. And that’s referral leads. The post Sales Reps Not Closing Sales?

Closing 409
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Taking away a marketing manager’s excuses!

Pointclear

Management has not asked for an ROI on Marketing. Sales management refuses to enforce lead follow-up. We sell direct, but nobody closes out the leads. I don’t manage the people who control the final step in reporting: salespeople. We sell direct but nobody closes out the leads. You’ll find a way.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

Pointclear

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. which assists sales trainers in selecting the appropriate providers. By Dan McDade.'

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July is Sales Leadership Month

Your Sales Management Guru

July is Sales Leadership Month. As a sales leader you must always have a vision and action plans for a rolling six months, this is why July is the perfect month for anyone that has sales management responsibility—so why not name it Sales Leadership Month ! Did the quarterly sales training plans work?

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The Salesperson Expert versus the Web-Educated Buyer

Pipeliner

You’d be exposed to television and magazine ads. There is a new lead generation calculus. Are you managing your sales and marketing process using 1995 calculus? Perhaps you’d purchase a buyers’ guide such as Consumer Reports. You could ask friends and coworkers for advice.