article thumbnail

Trade Show Marketing Tips for Sales and Marketing Leaders in 2019

Sales Hacker

Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show ? Make Your Trade Show Booth Stand Out.

article thumbnail

PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

Pointclear

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. An LDR is not a sales rep either.

article thumbnail

Playing With Numbers – Sales eXecution 247

The Pipeline

Having remembered that the company had recently done a trade show about a week before our conversation. I asked how many leads he picked up, he told me about a hundred or so. As discussed here before, sales people fall into one of two groups, what I’ve referred to as the X Factor of sales, execution, or excuses.

Margin 312
article thumbnail

10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Establishing a continuous flow of quality leads is a common challenge faced by small- and large-scale logistics companies. In fact, most sales teams rely on long-term accounts and word-of-mouth to maintain revenue, which is not a sustainable approach. Lead evaluation: not every lead is worth pursuing.

article thumbnail

Marketing’s Wish List to the Sales Department

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. "So I asked the marketing manager. I wish that salespeople would use the CRM system instead of spreadsheets for a sales forecast.”.

article thumbnail

Marketing Cuts Have Consequences

Sales and Marketing Management

Sales were going well, so far. “We This was a 40-person direct sales force driven by leads. I’ll deliver what you need, but some of the budget is committed to trade shows and a large percentage of the dollars are essentially spent. The total unit sales lost will be 225 from 720 possible buyers. It will drop.

Marketing 149