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Benchmark Study: The State of Social Selling in Sales Force Enablement

SalesforLife

Over the past year, software for sales force enablement has emerged from the margins to take center stage in the evolution of the sales function. That’s one of the central findings from CSO Insights’ third annual, global Sales Enablement Optimization Study. A solid majority – 59.2

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Why Mastering Asynchronous Communication is Key for Productive Hybrid Workforces

Allego

Allego, a leader in sales enablement , wanted to understand how asynchronous conversations have helped employees work better and create archives of institutional knowledge. Allego commissioned an independent research firm to survey 250 B2B business leaders about asynchronous communication and its impact at their organizations.

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Do Your Sellers Know How To Converse With Your Customers?

Partners in Excellence

Recently, I had the privilege to have lunch with two close friends–and great thinkers on Sales Enablement, Sheevaun Thatcher and Kelly Griffith (Kelly and I actually had a few chuckles around how I pronounce things so incorrectly, but she’s Australian… ). Recently, I’ve been doing an informal survey.

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Sales Enablement Effectiveness?

The ROI Guy

IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. Sales Enablement Ineffectiveness? So why are the sales enablement investments not paying off?

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot Sales

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

Pointclear

Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. In tech, marketing and sales are often in their own galaxies.

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Time to prioritize customer referrals

Sales and Marketing Management

Instead, buyers talk with their peers in their personal networks, do their own research via web searches and social media, and have already done a good deal of vetting before they even talk to sales. According to a Nielsen survey, only 33% of buyers trust what a seller tells them, but 90% trust what another buyer tells them.

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