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CMO: Why Don’t Your Prospects Care?

SBI Growth

The return on the marketing investment (ROMI) is not there. You begin rehashing the feedback from sales, customers and prospect surveys. It continues to be the same: Your marketing team is sending generic content not specific to a problem the audience is trying to solve. Blanket marketing is annoying customers.

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Successful Content Marketing Plans Do 1 Thing Really Well

Pointclear

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing?

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Content Mapping for Marketing Success

Zoominfo

If you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you already know content isn’t one-size-fits-all. Sharing the wrong content at the wrong time is a marketer’s worst nightmare. And how can you determine what type of content is going to resonate with your prospects?

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5 Sales Enablement Priorities for Transformational CMOs

Allego

It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. Tapping into the Power of Sales Enablement. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures.

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3 Ultra-Effective Types of B2B Blog Posts

Zoominfo

When executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads. But, as experienced marketers know, it’s not always about what you’re saying, but rather how you say it.

B2B 191
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Mastering ABM: How 3 Marketing Teams Built Effective Strategies

Zoominfo

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. This is where sales and marketing alignment can make a difference.

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Content Mapping for Marketing Success

Zoominfo

If you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you’ve already seen the result of poor content mapping. Sharing the wrong content at the wrong time is a marketer’s worst nightmare. And how can you determine what type of content is going to resonate with your prospects?