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Sales Goals or Learning Goals

Steven Rosen

Balancing sales goals and learning goals requires a focus on skill mastery and progression, ensuring that reps have the necessary skills before moving on to the next objective. Recognizing the need for extra training, they brought in experts for areas like social media, territory planning, and sales messaging.

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(2:56) “The Importance of Setting Learning Goals for Sales Leaders”

Steven Rosen

In a discussion between Steven Rosen and Colleen Stanley, they highlight the importance of incorporating learning goals alongside sales objectives. Introduction​ Sales leaders frequently concentrate on establishing sales goals for their teams, yet it’s equally crucial to set learning goals.

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Earth to Sellers: Get Real about Social Media

Engage Selling

No matter who you are in sales—whether you’re managing a team or selling in a territory—you know you need to go where the customers are. If I met you at a conference and I told you that all of your … Read More »

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How to Create an Effective Sales and Marketing Plan

Highspot

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning.

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How to Create an Effective Sales and Marketing Plan

Highspot

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails). This includes lead handoff criteria, territory ownership, and commission structures, which can undermine collaboration and cohesion. In general, they note: 75% of BDR organizations have grown or maintained their size.

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17 Sales Skills All Reps Need

BrainShark

Social Selling. Objection Handling. Territory Management. It includes: Writing and presentation abilities, which are needed when interacting over email, social media, video conference, or in-person. Social Selling. Your salespeople don’t need to be experts on the latest social media trends.