Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Survey 133

Survey B2B Webinar Metrics Buyer Persona 133

Anne Miller

JUNE 3, 2020

Running a webinar is a great way to engage with your prospects and clients. Running a boring webinar is also the fastest way to lose those same people. Now, imagine what the survey showed.” Examples: Take a survey. Webinars have become much more popular since the corona virus has changed the way we all do business.

Webinar Metrics 83

Webinar Metrics Social Media Remedy Survey 83

Score More Sales

AUGUST 28, 2014

I did an unscientific survey of webinar tool sites as if I was evaluating and making a purchase from my smart phone. For this experiment I looked up webinar tools and webinar platforms. How does one go about choosing a webinar platform for their business? It could have been any B2B product or service.

Webinar Metrics 214

Webinar Metrics B2B Decision Maker Ideal Customer Profile 214

Zoominfo

AUGUST 11, 2019

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Survey 100

Survey B2B Webinar Metrics Buyer Persona 100

SBI

JUNE 27, 2018

In late 2017, we went to field with our first annual Sales Stack Benchmark Survey to identify which are the most commonly used sales technologies, and which are being considered most for the year ahead, among other things. Our aim was to get a clear view of what a typical sales stack looks like and how it will evolve over time.

Webinar Metrics 93

Webinar Metrics Survey Sales Technology Tools 93

Tenbound

JANUARY 31, 2020

Download the Exec Summary here Sales Development Outsourcing Survey – Exec Summary_r3 Our webinar going over the Survey Report: Source.

Survey 61

Survey Industry Webinar Metrics Report 61

DiscoverOrg Sales

SEPTEMBER 12, 2017

These 30 findings from our extensive study tell salespeople exactly what to do to change this dynamic, and how to win back the respect and partnership the B2B sales-buyer relationship needs to be mutually successful. From DiscoverOrg CEO Henry Schuck: When DiscoverOrg partners with sales researcher Steve W. Webinar: Author Steve W.

Buyer Persona 206

Buyer Persona Buyer Survey Ideal Customer Profile 206

Tenbound

MAY 14, 2021

The Sales Development Benchmark Survey Report 2021 – Now Available 5 trends in Sales Development to look out for in 2021 2020 was a difficult year for many businesses, and it is now time for Sales Development professionals to shift their attention from executing basic activities to providing extreme value to prospects, while forging greater alignment (..)

Survey 52

Survey Report Trends Sales 52

The Pipeline

OCTOBER 15, 2020

The challenge is that most salespeople and sales organizations tend to focus on one over the other. Learn to effectively balance the two this afternoon when I present “ How to Succeed in Sales through Execution and Messaging. Focus on the “Why,” not “What” or “How” of sales. Leading with an actionable definition of value.

Survey 235

Survey How To Analysis Lead Rank 235

Tenbound

FEBRUARY 15, 2021

Buyer and seller behavior abruptly changed last year, significantly impacting the metrics and benchmarks that provided guidance for planning and performance decisions over the last few years. These metrics need a reset, and you can help. As a participant, you’ll receive the executive report in early March.

Survey 64

Survey Report Research Buyer 64

Sales 2.0

JULY 28, 2020

To study this, we surveyed 755 B2B SaaS professionals who are part of the sales process at their companies in late May and early June 2020. We also conducted 25 interviews with B2B SaaS sales leaders to go into greater detail and get a better understanding of what they are experiencing within their own organizations.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Janek Performance Group

MAY 29, 2024

In B2B sales, business development is the activities and processes that promote growth and increase revenue. Our recent webinar Turbocharging Business Development Strategies highlighted five key areas. A recent Janek poll revealed 83% of sales organizations utilize detailed buyer personas. And the more detailed, the better.

Top of Funnel 62

Top of Funnel Webinar Metrics Buyer Persona Lead Rank 62

Richardson

MARCH 8, 2019

Investing in your sales team’s effectiveness, like all significant business investments, needs to be monitored. Join Richardson for a complimentary webinar, Using Analytics to Expose Impact , on March 25th at 11:00 a.m.

Analytics 40

Analytics Webinar Metrics Survey Video 40

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Lead Rank 105

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 105

Janek Performance Group

MARCH 26, 2024

In sales, a business development strategy is central to understanding and engaging with your customers. Thus, they can tailor their marketing and sales efforts accordingly. Thus, they can tailor their marketing and sales efforts accordingly. Engage with existing customers through surveys and interviews.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Allego

DECEMBER 14, 2021

At a recent Allego webinar, Josh Bersin , global HR industry analyst, and Kathi Enderes , Vice President Research at The Josh Bersin Company, and I discussed the findings from a recent report: The Sales Employee Experience: Driving Collaboration, Community, and Outcomes. The Power of Sales Enablement in Employee Experience.

Face-to-face 145

Face-to-face Scale Hiring Survey 145

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Data 246

Data Intent Lead Rank Lead Scoring 246

Sales and Marketing Management

FEBRUARY 8, 2021

A Gartner spend survey of more than 400 marketing leaders in North America and Europe in August 2020 indicated that budget constraints initiated when the pandemic hit would continue into 2021, yet budgets for technology and digital channels may actually grow. Author: Paul Nolan How important is digital marketing spend?

Webinar Metrics 177

Webinar Metrics Survey Promotion Channels 177

Sales and Marketing Management

DECEMBER 14, 2020

But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects. What does it mean for B2B sales managers as they strategize for 2021? Trends that are here to stay.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Allego

NOVEMBER 1, 2022

Sales trainers will not be replaced by a machine. And it frees them up to focus on strategy, said Rich Smith, VP of Sales at Allego, during a recent webinar, Demystifying AI in Learning Technology. 3 Ways AI Helps Sales Teams. Here are three ways companies can use it to help their sales teams. AI for Learning.

Scale 112

Scale Face-to-face Webinar Metrics Film 112

Xactly

AUGUST 8, 2018

Successfully motivating and optimizing sales performance can be a challenging task for any business. Sales and Finance leaders typically deal with limited insights, convoluted systems, and employee demands wherever compensation is concerned. In a recent webinar with CFO Alliance, we reviewed the findings of the study.

Incentives 55

Incentives Incentive Compensation Webinar Metrics 55

Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. These detailed descriptors give a framework for marketers (and sales reps) to address specific challenges from prospects, attract them to your brand, and craft tailored messages. What’s Included in a B2B Customer Profile?

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Showpad

APRIL 15, 2019

You may notice more and more people with “sales enablement” in their job titles?in These sales enablement professionals are given a tall order: implement change within the sales organization and prove value to leadership and reps. What are the main challenges in sales enablement? Who owns sales enablement?

Webinar Metrics 45

Webinar Metrics Sales Enablement Scale Hiring 45

Allego

MAY 30, 2024

When economic times get tough and budgets get cut, sales enablement teams are often among the first impacted. As research from HubSpot shows, organizations that have sales enablement processes or programs in place perform better: 65% of sales leaders who outperformed against revenue targets have a dedicated sales enablement person or team.

ROI 62

ROI Revenue Lead Rank Webinar Metrics 62

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Since the beginning of the year, we’d been conducting 45-minute webinars with our product team and partners to discuss our platform and customer pain points in IT operations.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Salespeople : Personas provide sales reps with a clear understanding of who they should be targeting, and allows them to better communicate with those individuals.

Data 213

Data Buyer Persona Demographics Segment 213

Zoominfo

OCTOBER 5, 2021

Lead generation content is typically gated and consists of whitepapers, eBooks, how-to guides, survey reports, webinars, and thought leadership articles. Provide people with data sheets, videos, product webinars, blog posts, and other resources they need in order to make a purchasing decision.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Generation 130

Janek Performance Group

APRIL 2, 2024

A pillar of success for any sales organization is an effective business development strategy. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

DiscoverOrg Sales

FEBRUARY 21, 2019

Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.

ROI 171

ROI Survey Webinar Metrics Channels 171

Emissary

MARCH 29, 2021

One of the hardest things to diagnose in sales is what leads to a win and what leads to a loss. To help sales leaders understand shifts in buyer behavior and prepare their teams, Emissary conducted a series of surveys with 708 senior executives. The type of sales intelligence needed to successfully navigate new realities.

Buyer 52

Buyer B2B Webinar Metrics Survey 52

Emissary

MARCH 22, 2022

Emissary has just released its latest original Snapshot research, surveying 806 executive level tech buyers about their 2022 budgets, business strategies, and tech spend challenges. Watch the Full Webinar. Watch the Full Webinar. Watch the webinar for discussion on these and related topics. Opportunities are everywhere.

Webinar Metrics 52

Webinar Metrics Decision Maker How To Retail 52

Sales and Marketing Management

DECEMBER 18, 2020

Sending information about how to join the webinar or where to find a session recording eliminates the hassle of digging through a likely overflowing email inbox. And because post event surveys can get lost in the shuffle, texting is an easy way to reach attendees where they are. . The key to using texting in marketing is creativity.

Lead Rank 215

Lead Rank Lead Scoring Scale Segment 215

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. However, just as technology has evolved, so has the customer’s sales approach. Successful organizations have metrics in place for staff, especially in sales.

Marketing 209

Marketing Webinar Metrics Software Software 209

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Steven Rosen

JANUARY 22, 2018

Effective sales manager coaching is one of the key levers that leading sales organizations utilize to achieve their revenue targets. Sales manager coaching is the #1 sales management activity that impacts performance. Study after study has shown that sales manager coaching has a significant impact on performance.

Sales Coaching 273

Sales Coaching Coaching Sales Management Study 273