The Irrefutable Referral Business Case
No More Cold Calling
DECEMBER 7, 2023
Referrals don’t just happen, at least not at scale. But they do scale. Make referrals your #1 outbound prospecting strategy, and watch the qualified clients pour into your sales funnel. Asking for referrals is ad-hoc, not part of the sales process, not a sales activity that gets measured, not mandatory.
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