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Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot's Chief Customer Officer

Hubspot Sales

Businesses moved their entire customer experience and go-to-market online, many for the first time. While this year has knocked us all off-balance, opportunities for growth still exist. Place them at the center of every decision, across marketing, sales, and customer success. Offices have gone virtual. Your customer.

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Time to Kick Your Social Marketing into High Gear Part 3

Increase Sales

Social marketing is no different. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. To be successful using social marketing means every day you must be kicking your efforts toward the goal post.

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How Social Media Influences Market Reach

Increase Sales

For any business from the smallest to the largest, market reach is essential. This is why marketing is the first phase of the 3 Phase Sales Process. To achieve this essential component for business growth and business success is 100% connected to marketing one’s message. LinkedIn has provided me numerous opportunities.

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Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Revenue responsibility. Higher lead to SQL conversion.

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Well, how did I get here?: Nutshell’s new VP of Marketing speaks out

Nutshell

Let me tell you about the last time I got fired: From October 2007 to December 2014, I managed a mixed martial arts blog that I won’t name here, because it’s been almost completely scrubbed from the internet by this point. What rescued me was something called “content marketing.” Part 2: It Got Better.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

Nearly 30,000 new products are released into the market every year. It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch.

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When We Stop Calling It “Social Selling”, We’re Finally Doing It Right

A Sales Guy

Sure, the channels are different. But if you compare what he was doing to what we’re actually trying to do on LinkedIn and Twitter and other channels, it’s exactly the same. Matt has held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. By Matt Heinz.