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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. However, another one is that in 2007 IT spending was hotter than it’s ever been. However, another one is that in 2007 IT spending was hotter than it’s ever been.

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Predatory Pricing: What It Is, How It Works, & What It Looks Like

Hubspot Sales

Companies within a market are all vying for consumers' attention, and lower prices is an easy way to capture it. That practice, pricing low in bad faith, is most commonly referred to as predatory pricing — a method used by certain businesses to clear and dominate their markets. How Predatory Pricing Works.

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500 Hams on Christmas: A Profile on HubSpot's Employee #6, Dan Tyre

Hubspot Sales

But wild as this might sound, Dan actually didn't start his career in sales at HubSpot in 2007 — and I was lucky enough to have the chance to talk with him about the last 45-or-so years that he spent as a sales professional and what he has learned over that stretch. Now, it offered businesses an alternative to paying Google for leads.

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The Pipeline ? Top Sales & Marketing Awards 2011

The Pipeline

Free Resources. December 2007. Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. Home About The Pipeline.

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How Social Media Influences Market Reach

Increase Sales

For any business from the smallest to the largest, market reach is essential. This is why marketing is the first phase of the 3 Phase Sales Process. To achieve this essential component for business growth and business success is 100% connected to marketing one’s message. This column also has been around since 2007.

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The Promotion Gap for Women in 2020: Yes, It Still Exists.

Zoominfo

For example, in human resources departments, 66% of the overall roster is female, and 64% of all managers there are women, ZoomInfo’s data indicates. Likewise, in marketing, 61% of the workforce is female, and 57% of the managers are women. Operations and finance teams aren’t as balanced, however. Source: ZoomInfo ).

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21 Important B2B Cold Calling Statistics

Zoominfo

The reason for this is simple: if you’re not armed with the right resources, cold calling is uncomfortable and ineffective. In 2007 it took an average of 3.68 Low-quality data can impact every aspect of a business—particularly sales and marketing. Cold calling is ineffective 90.9% of the time ( source ). Append your data.