To Get B2B Leads, Pick Up the Damn Phone!
No More Cold Calling
JUNE 9, 2019
That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. That’s still true, but cold calling has evolved as sales channels have evolved. We can get competitive information instantly—but so can everyone else. Vintage telephone on old table sepia photo.
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