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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. That’s still true, but cold calling has evolved as sales channels have evolved. We can get competitive information instantly—but so can everyone else. Vintage telephone on old table sepia photo.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources. Don’t hang your whole ACV target on a couple of tactics or channels.”

Lead Gen 130
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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. That’s still true, but cold calling has evolved as sales channels have evolved. We can get competitive information instantly—but so can everyone else.

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3 Mandates That Matter for CROs: A Conversation with Forrester and Juniper Networks

Mindtickle

I recently hosted a webinar with two Sales Enablement experts, Mary Shea, Principal Analyst at Forrester Research, and Hang Black, VP of Global Sales Enablement at Juniper Networks, to discuss how CROs at the most competitive organizations are ‘democratizing B2B sales’ and building digital-first, customer-ready teams in the remote and ready era. .

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News 12 Interview – How to Build Your Personal Brand and Become Indispensable

Keith Rosen

Back in 2009, I was interviewed on Channel 12 News during our last recession. The advice I gave then on building your personal brand, keeping your job and advancing in your career in the face of mounting competition was not only timely then, but applies to today’s workforce.

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Not the “R” Word Again…

No More Cold Calling

The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! Build new alliances or alternate distribution channels. You shorten your sales process, ace out the competition, and gain a new client more the 70% of the time. Here, I’ve updated the order and added a bonus #9!

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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.