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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). In 2010, a search for social media managers on Indeed.com returned 7,100 results.

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Contact Should Mean Contact

Sales and Marketing Management

I got a phone call this morning from one of our oldest customers,” says the executive in a 2010 commercial for an airline. β€œHe If you want to get in touch with us, please email,” states a note above three different target audiences: General, Advertisers (they produce podcasts) and Press. He fired us.

Airlines 136
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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). Video advertising doesn’t have to require a big budget production.

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The Pipeline ? Sales Alchemy

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Pipeline reporting tools are falling short of meeting the wide array of sales executives’, sales managers’, and frontline sales professionals’ needs.

Pipeline 198
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Marketing Leaders indicate Sales Enablement Tools as key for 2010 Success

The ROI Guy

IDC's Essential Guidance for Marketing Executives for 2010 outlines survey results of almost 50 technology marketers, and found these executives expect to grow marketing budgets into 2010. more on marketing in 2010 when compared to last year. The full report can be found at: [link] A synposis PPT can be found at: [link].

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The Pipeline ? 3 Lead Generation Myths That Will Clog Your Sales.

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. For example, get so-called leads from mailings, trade shows, advertising, networking, newsletters, and speaking. August 2011. April 2011. March 2011.

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Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010

The ROI Guy

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Buyer 40