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4 Trends Shaping B2B Marketing in 2011

Pointclear

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Why is that?

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation.

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The Difference Between Firmographic and Technographic Data

Zoominfo

Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. Firmographic data plus the behavioral data that you gain through your website analytics can collectively provide a wealth of information. It can also tell you when your prospects are using this technology. Direct conversions 2.

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How Sales People Should Use Email – Part 1

Sales 2.0

They want to be closing deals; they want to be connecting with prospects. Are your emails reaching your prospects? All of this information is invaluable to salespeople who can fine-tune their efforts if they have the information on how their emails are being received, and how and when they should follow up with their prospects.

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The Difference Between Firmographic and Technographic Data

Zoominfo

Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011 How to use firmographic data As with most kinds of data, firmographic data can be used to build personalized content strategies. It can also tell you when your prospects are using this technology. How do you measure the effectiveness of your data?

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Heavy Hitter Sales Blog: Are Top Salespeople Born or Made?

HeavyHitter Sales

Best New Sales Book of 2011. December 2011. November 2011. October 2011. September 2011. August 2011. If Sigmund Freud Was Your Sales Manager » September 09, 2011. Closing Techniques Using Sales Linguistics. Top 7 Critical Sales Trends for 2012. Why Year End Deals Dont Close: THE CESSPOOL!

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Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?

Chili Piper

First, it was published in 2011. Do you realize how much has changed since 2011? With more data, companies can better auto disqualify bad fit leads so their sales reps can spend more time having better conversations with good fit prospects who are more likely to buy. That was almost 7 years ago! I don’t think so.