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Your Email Strategy Needs an Update

Sales and Marketing Management

This does not mean I’m advocating for the elimination of email as a sales communication channel. Aaron Ross wrote Predictable Revenue in 2011, introducing the world of sales to mass email outreach. Use a variety of channels. The most reliable way to move a deal forward is simply to use more than one channel.

Strategy 136
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The Pipeline ? Prospecting ? When Is The Best Time?

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Sales Tool. For Email Newsletters you can trust. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. December 2010.

Pipeline 222
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Master the Art of Knowing Who to Call and How to Ask with Tito Bohrt

Sales Hacker

In the highly competitive B2B tech space, it’s easy to market your offer with so many tools and channels available. Where to find Tito : LinkedIn Key Insights It’s always people first, then tools and processes. Apart from offering a tool, the AltiSales team also provides consulting services.

How To 88
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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

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Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?

Chili Piper

First, it was published in 2011. Do you realize how much has changed since 2011? The first challenge is the numerous communication channels your buyers can use to request a demo or contact sales. All of these channels make it much more difficult to measure speed-to-lead and understand how fast your reps are responding to leads.

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The R and the I – What’s Engagement Worth?

Pointclear

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris originally published this post on November 14, 2011, and it is republished here with his permission. As I chimed in on a Focus Q&A recently.

ROI 178
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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

Join us for a visionary conversation about getting rid of the SDR role and doing away with commission — and what should replace them. It’s a great conversation. Great conversation with Nelson Gilliat. powered by Sounder. Before we get there, we’ve got three sponsors for the show. We all look at turnover for an SDR.