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4 Trends Shaping B2B Marketing in 2011

Pointclear

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Sometimes, it’s because they are unsure of the real value, and sometimes it’s because they aren’t sure how to approach social channels. Like at the start of a new year.

Trends 180
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Your Email Strategy Needs an Update

Sales and Marketing Management

This does not mean I’m advocating for the elimination of email as a sales communication channel. Aaron Ross wrote Predictable Revenue in 2011, introducing the world of sales to mass email outreach. If reps are thoughtful and strategic about the way they email prospects, they stand better chances of meeting with a receptive audience.

Strategy 136
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Heavy Hitter Sales Blog: Top 10 Annual Sales Meeting Hotel.

HeavyHitter Sales

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Four Critical Sales Kickoff Meeting Success Factors. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011.

Hotels 74
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Walk the Flight Line: Get Dirty With Your Troops | Sales Motivation.

The Sales Hunter

When your squadron commander meets you at your jet, it’s normally not a good sign. Are you spending time with your IT staff to see the hoops they have to jump through to make sure your web site, computers, and software are up to speed? Have you ever spent a day with your channel partners and joined them on a few sales calls?

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Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?

Chili Piper

First, it was published in 2011. Do you realize how much has changed since 2011? The first challenge is the numerous communication channels your buyers can use to request a demo or contact sales. All of these channels make it much more difficult to measure speed-to-lead and understand how fast your reps are responding to leads.

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Infographic: How to use SMS to win love, leads, revenue

Velocify

trillion messages sent worldwide in 2012 [1] , it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. With an estimated 9.6

Leads360 109
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Heavy Hitter Sales Blog: Selling the C-Suite Using Sales Linguistics

HeavyHitter Sales

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Four Critical Sales Kickoff Meeting Success Factors. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011.