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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

Check out our Twitter and Facebook banners below. Remember, both customers and prospects are following your social channels – don’t miss an opportunity to convert. For best results, set separate goals and strategies for each channel. Take the American Rifleman for example. Posting exclusively about products. Happy Friday!

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Smarter Commerce Grows Sales and Customer Loyalty

Score More Sales

I’ll be participating in a Twitter Chat later today (if you see this post after today, the link should route you to the archived chat). How to deal with all the many channels of communication and distribution. Share Smarter Commerce Grows Sales and Customer Loyalty originally appeared on Score More Sales on May 23, 2012.

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Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

For midsize companies there was no shortage of ideas, examples, and tools to help any company improve marketing, sales, and procurement. A new addition to the event this year was a video short contest that the summit audience voted on via Twitter. I created a collage of links to some of the most interesting posts and links here.

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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

Pointclear

2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest. ” Referencing content published on MarketingProfs, she says, “We ran a whole series on marketing through radio, for example. There are examples of companies that do it pretty well like Dell and Amazon Deals.

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Walk the Flight Line: Get Dirty With Your Troops | Sales Motivation.

The Sales Hunter

Twitter Facebook. Jan 23, 2012. Have you ever spent a day with your channel partners and joined them on a few sales calls? Here are a few examples: Take one person out to lunch each week from a department other than your own. Archives Select Month March 2012. February 2012. January 2012. Networking.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

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3 Underutilized B2B Sales Strategies in Social Media

Score More Sales

Here are a few examples. You can use this idea internally (showcase your sales team, for example) or outside of your organization (showcase your industry or next trade event). Use the social channels that you are comfortable with and that you know your buyers and customers flock to.