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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Posting exclusively about products.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history.

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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

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Relationship Marketing and the Continuum of the Social Media River

Increase Sales

Relationship marketing through the various channels or rivers of social media continues to grow. A comment made usually in a discussion group and sometimes somewhere else such as another social media site. Relationship marketing is the future and has been the past. Credit www.sxc.hu. Credit www.sxc.hu.

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If Social Media Works for Passive Job Applicants, Why Not for Passive Sales Prospects?

Increase Sales

Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. This study revealed three other interesting facts regarding the use of social media by recruiters: 97.3% of the recruiters favored LinkedIn as their primary social media site in 2012. Share on Facebook.

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Top 50 Sales & Marketing Influencers for 2012

Your Sales Management Guru

Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. **revised Posting. Lori Malin, Cisco Systems senior manager, business development for worldwide channels, isn’t surprised about Thoreson’s recognition. KNOXVILLE , Tenn., KNOXVILLE , Tenn., About Ken Thoreson.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

Pointclear

The interviews are available on our blog and YouTube channel. Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. percent were quality.