The ROI Guy

JANUARY 26, 2015

Each stakeholder may be at a different point in the decision making process – some early: just getting a handle on the issues, and some late: already with a clear solution in mind. Advice: Sales reps need to be empowered to engage all stakeholders no matter what the “Point of Value” or where they are in the decision making process.

Case Study 79

Case Study Decision Maker Lead Rank Lead Scoring 79

DiscoverOrg Sales

DECEMBER 4, 2017

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. Streamlining the sales process. Create relevant sales content. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

The ROI Guy

JULY 15, 2015

We think the decline goes beyond just currency, pointing to a major "sea change" in technology purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy if you don’t adjust to the changing landscape. So how do you end up in the winnder’s circle? -

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

DiscoverOrg Sales

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. 5000 list as we provided IT-only data to our customers well into 2015. In August, we released datasets for the C-Suite and Sales department.

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

No More Cold Calling

MARCH 31, 2019

Does age really matter in sales? Why Women in Sales Don’t Want to Work for You. There’s always been bias against women in sales, and anyone with different color skin, ethnicity, or beliefs than decision-makers and hiring managers. Whatever the reason for the change, the rallying cry is to attract women in sales.

Referrals 240

Referrals Hiring Decision Maker Cold Calling 240

The ROI Guy

DECEMBER 8, 2014

Only 59% of sales reps will achieve their quota this year, down sharply from 67% last year ? Accenture) The #1 criteria for making a purchasing decision is widespread support for you and your company across your prospect’s organization? CEB) At the enterprise level, there are as many as 10 members in the buying decision committee? (CEB)

Decision Maker 84

Decision Maker LinkedIn Quota Tools 84

Score More Sales

DECEMBER 22, 2014

What if that decision maker you have been wanting to reach IS around today? How different would it be to begin 2015 with some solid appointments and opportunities rather than a blank slate? ” Lori Richardson is recognized on Forbes as one of the “Top 30 Social Sales Influencers” worldwide.

Prospecting 262

Prospecting Ideal Customer Profile Decision Maker Twitter 262

Selling Essentials RapidLearning Center

MARCH 17, 2021

Obviously, these experiments have major implications for sales. So, for example, when trying to influence a decision maker, don’t just talk about your product. This blog entry is adapted from the Rapid Learning module “The Science Behind Storytelling in Sales,” based on the following research studies: Green, M.

Transportation 109

Transportation Closing Face-to-face Journal 109

Score More Sales

AUGUST 28, 2014

We know that according to eMarketer, “more than 59% of B2B purchase decision makers and influencers use their smart phones to gather information when purchasing products or services”. We are about to go into 2015 and smart marketers and sellers are positioning for predominantly mobile viewing of their site, offers, and ways to connect.

Webinar Metrics 214

Webinar Metrics B2B Decision Maker Ideal Customer Profile 214

Alice Heiman

JUNE 12, 2019

No Decision. Do ing nothing seems to be the most frequent reason for losing a complex sale these days. I was talking to the founder of a company that was concerned about sales. They thought they had a decision maker’s attention, and failed to determine who else was involved in the buying decision.

Lead Rank 117

Lead Rank Lead Scoring Decision Maker Leads 117

Sales and Marketing Management

SEPTEMBER 23, 2019

Author: Giuseppe D’Angelo Inside sales have never been hotter, and the sales field is experiencing considerable change. Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. Increasing demand for skilled inside sales reps.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

DiscoverOrg Sales

JANUARY 22, 2016

Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. The CISO of 2015 has been expected to be a business leader, IT leader, finance leader, and an excellent people influencer and navigator,” says James Carpenter, CISO at Texas Scottish Rite Hospital for Children. Download now.

Decision Maker 120

Decision Maker Banking Telecommunications Insurance 120

HeavyHitter Sales

NOVEMBER 10, 2015

  The grand strategy to win the B2b sale is based upon influencing the people, the selection process, and the politics of customer decision making. In key accounts, salespeople must penetrate new organizations, navigate to key C-Level decision makers, and dovetail their products' benefits to customers' internal politics.

Webinar Metrics 60

Webinar Metrics Decision Maker Strategy Penetration 60

Hubspot Sales

NOVEMBER 9, 2020

One of Hollywood’s most famous depictions of the sales world is found in Glengarry Glen Ross. But is it the best sales advice for modern reps? While the close is an important event within the sales process, there are many events long before the deal is closed that also require time, attention, and effort. Not necessarily.

Closing 144

Closing Decision Maker Top of Funnel Scale 144

Understanding the Sales Force

SEPTEMBER 23, 2014

Understanding the Sales Force by Dave Kurlan. I was listening to a conversation on Sports Radio about the desire to shorten baseball games in 2015. Not a day goes by when we aren''t talking with someone about their sales cycle and how long it has become. In selling, there are even more options for shortening the sales cycle.

Sales Cycle 199

Sales Cycle Proposal Decision Maker Sports 199

Mr. Inside Sales

NOVEMBER 11, 2015

Anyone who has to cold call as part of their sales career knows how hard it can be. Many sales reps cringe as they dial a number and wait for the receptionist to answer: “Who’s calling?”. Unfortunately, if you’re in sales, you know that cold calling is NOT dead and you have to do it day in and day out to keep your pipeline full.

Cold Calling 120

Cold Calling How To Webinar Metrics Gatekeeper 120

Corporate Visions

NOVEMBER 7, 2019

The post Are Buyer Personas Sabotaging Your Sales? One of the most popular “best practices” in B2B sales and marketing is to create buyer personas. In 2015, an average of 5.4 people needed to formally sign off on each purchasing decision. The same can be said about basing your sales and marketing messages on personas.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

The ROI Guy

SEPTEMBER 22, 2015

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. A predicted anemic increase in IT spending at the beginning of 2015 has now been replaced with a 5.5% IT Spending on the Decline? decline (compared to a paltry 1.6%

Decision Maker 74

Decision Maker Marketing Proposal Channels 74

Increase Sales

DECEMBER 28, 2015

With the New Year of 2016 just 5 days away, now is the time to begin to increase sales. Actually much of this probably should have been started 30 to 90 days ago, but there is still time to make 2016 far better than 2015. Here are some steps to ensure your path to a better 2016 sales year. Step #4 – Identify New Sales Leads.

Top of Funnel 70

Top of Funnel Ideal Customer Profile Funnel Lead Rank 70

Vengreso

MAY 28, 2020

Think about this scenario: Your organization is ready to invest (or renew) hundreds of thousands of dollars (or perhaps millions) in your sales technology stack and tools for your team, but the executives and the finance department want you to calculate the ROI to justify the expense of each tool. How quickly will the company see ROI?

ROI 122

ROI Sales Tools Tools How To 122

Sales Training Connection

JUNE 23, 2014

McKinsey’s Yugo Sarrazin and Lareina Yee shared 4 megatrends sales organizations in the McKinsey on Marketing & Sales newsletter. Megatrends for Sales Organizations – Sarrazin and Yee, McKinsey on Marketing. But what’s really happening, and what does it mean to sales? ©2014 Sales Momentum, LLC.

Lead Rank 108

Lead Rank Decision Maker B2C Trends 108

Hubspot Sales

MAY 25, 2023

The Benefits of Using LinkedIn’s Social Selling Index How LinkedIn’s Social Selling Index Works How to Find Your LinkedIn Social Selling Index Score The Social Selling Index was developed in 2014 , after identifying the platform’s top sales professionals and analyzing their in-app behavior. How does this translate to sales specifically?

Social Selling 88

Social Selling Lead Rank Lead Scoring LinkedIn 88

The ROI Guy

NOVEMBER 5, 2015

Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps. The Sales Presentation is still the most valuable engagement in helping to drive a decision.

Trends 80

Trends B2B Decision Maker Forecasting 80

Sales Training Connection

MAY 18, 2015

Major account sales occur in a dynamic business environment with multiple players, long buying processes, and complex solutions. We have observed many sales reps do a decent job selling value yet fail to win the business. So, how can you reduce the risk and make it easy for a decision maker to say “yes?”.

Decision Maker 50

Decision Maker Hiring Conversion Sales 50

Cience

APRIL 2, 2020

In 2015, HubSpot published the result of their traffic research , stating that 46% of traffic that B2B companies across all the industries get to their websites is direct. Nonetheless, sometimes the sales process stops at the very beginning. Direct traffic remains an enigma for marketers. And that’s exactly what happened.

Outbound 85

Outbound Inbound Leads Marketing Qualified Lead 85

DiscoverOrg Sales

OCTOBER 23, 2016

The idea of supercharging your sales is nothing new. Even if you’re the three-time Formula One World Champion Lewis Hamilton of Sales, you still need a top-performing vehicle, or in this case, a serious set of tools, to help you close. The Sales Dataset. Teams selling to Sales need this dataset to get a flying start.

Tools 120

Tools Lead Rank Lead Scoring Scale 120

The ROI Guy

NOVEMBER 10, 2014

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy.

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

No More Cold Calling

SEPTEMBER 15, 2015

Guest blogger Carol Frohlinger explains how to corral your colleagues and make the sale together. My sense is that most salespeople, especially women in sales, would jump at the opportunity to learn how to win at team negotiations. Most salespeople would pass Negotiating 101, but negotiating in teams? I think I’d flunk.

Negotiation 120

Negotiation Lead Rank Lead Scoring Leads 120

PandaDoc

NOVEMBER 6, 2020

As digital shoppers use their smartphones and laptops to spend their way to record levels of online sales, consumer preference for digital shopping is rapidly spilling over into the B2B market. trillion, or 17% of all B2B sales , by 2023. In the United States, business-to-business eCommerce is expected to notch $1.8

B2B 40

B2B Scale Decision Maker Vendor 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. YoY decline from 2014.

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

Close.io

DECEMBER 3, 2019

Most successful sales reps have a wealth of experience with cold calling. You can revisit the fundamentals of selling, acquire a new soft skill that will enable you to close more deals, or simply leisurely read some sales and business literature. We’ve already introduced you to amazing sales books. Jump to category: ?

Cold Calling 116

Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

MarketJoy

JULY 10, 2018

Defining the Work of Sales Development Representatives (SDRs). By moving the leads effectively through the sales pipeline, SDRs are more towards lead generation, appointment setting and focus on prospecting. This team primarily focuses on driving the sale cycle and fetching qualified appointments. Written By. Rahul Thakur.

Decision Maker 45

Decision Maker Sales Qualified Lead Telemarketing Lead Rank 45

SalesLoft

JUNE 23, 2015

The rhythm and cadence of the sales process is constantly evolving. As sales development continues to infiltrate the sales community, companies are quickly recognizing the need for a strong model to employ these levels of specialization within their teams. — SalesLoft (@SalesLoft) June 16, 2015.

Data 52

Data Churn Webinar Metrics Margin 52

Pointclear

JULY 7, 2015

Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. According to SiriusDecisions’ Research Brief 1 , the problem with lead scoring at many organizations is as follows: Lead scoring models are based on assumptions or inadequate sales input. A key to this trend is lead scoring. If not, why not?

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

Your Sales Management Guru

OCTOBER 27, 2014

While everyone maybe thinking of their Halloween costume or what tricks or treats they may provide, as sales leaders we must consider the bigger picture. The question is: as an owner or sales leader how are you lowering the fear in your sales teams and how are they approaching their prospects or clients to lower their fears?

Decision Maker 84

Decision Maker Lead Rank Lead Scoring Vendor 84

Sales Training Connection

FEBRUARY 27, 2015

In today’s B2B buying environment, negotiation is likely to be part of any sales cycle. Plus, sometimes things are settled but then come unraveled as other customer decision-makers enter the buying process. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection.

Negotiation 50

Negotiation Face-to-face Decision Maker Buying Cycle 50

The ROI Guy

MARCH 1, 2016

YoY increase from 2015. Cautious – buyers are Risk averse, afraid of making a wrong decision, not willing to spend as much per project, and more often than not, choosing to remain with business as usual / status quo rather than considering projects they view as too risky. And its not just your direct sales reps that have the issue.

ROI 53

ROI Decision Maker Proposal Forecasting 53