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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

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Melissa Rosenthal, Cheddar EVP & Former Buzzfeed VP Creative on Bold Reinvention

Close.io

In 2010, Melissa joined Buzzfeed, where she became a key contributor to the early success of BuzzFeed’s branded content advertising model, and created the site’s first ads. Article mentioned: How to Sell Native in a New and Better Way. Article mentioned: How to Sell Native in a New and Better Way.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Major Competitive Move This includes any significant activity that falls outside the bounds of a product launch, like a new marketing campaign, piece of advertising, customer win, or leadership change.

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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

Magazine and others who regularly publish “This is How I Work” articles, which I love to read …. Our core services cover five areas: SEO, online advertising, social media marketing, content marketing, and influencer marketing. With a grateful nod to Heinz Marketing , Lifehacker , Inc.

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TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform

SBI

With brand performance visible within Priority Engine’s ROI Dashboard, B2B marketers can quickly and easily assess their effectiveness and understand the direct impact their advertising has on demand and consideration. Resources All Awards & Recognition Blog Article Industry News Interview Video Video Reviews. Blog Article.

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What is ASC 606? A Guide to Its Ins & Outs

Hubspot Sales

Ah, here you are — searching for articles on the riveting topic of revenue recognition and the latest accounting standard, otherwise known as ASC 606. The university enters into a contract with a vendor that wishes to use the recordings in advertisements. Some call it earnings, profit, or income, but at its core, it’s revenue.

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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Start by using these strategies: 1. Invest in great content.