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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

This wealth of data comes from DiscoverOrg’s own primary research based on surveys conducted with mid- to high-level professionals in the Marketing Department. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Anticipated spend #1: Digital advertising.

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29 Critical Sales Compensation Benchmarks & Statistics for 2022

The Spiff Blog

If you’ve worked in sales, revenue operations, or finance for any amount of time, I don’t have to tell you how important sales compensation is. You already know the right sales compensation plan can motivate your team, improve their performance, and boost overall job satisfaction. Current Sales Compensation Benchmarks.

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Selling in the New Gig Economy

Crunchbase

Bureau of Labor Statistics admits that the number of gig workers in the country is difficult to confirm, in 2017 their best estimate was 55 million. trillion to the economy in 2017. It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. While the U.S. Marketers Like The Letter C.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Timing is everything in sales. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. So what do sales trigger events look like?

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How to Recruit the Next Generation of Women Sales Leaders

Hubspot Sales

None of my friends ever mentioned or pursued a career in tech sales, so neither did I. After my first job as a consultant, I started recruiting firm Will Reed , focused exclusively on placing sales talent at high-growth technology companies like Qualtrics, Box, AppDynamics and MongoDB. Word-of-mouth sales recruitment is crucial.

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5 Reasons Not to Outsource Sales Development (and 3 Reasons You Should)

Hubspot Sales

What is Sales Outsourcing? Sales outsourcing can be a good way for organizations to increase lead generation and sales without investing in onboarding and the cost associated with full-time sales reps. Sales outsourcing -- outsourcing in general -- isn't new. Both opinions have dedicated supporters.