Sales and Marketing Management
MAY 6, 2019
Author: Paul Nolan Meetings and incentive travel professionals agree that Brexit will impact their industry, but they differ on what sort of impact it will have. The British-based C&IT Magazine recently summarized five incentive travel trends that will impact programs in 2019. We are moving from incentive travel to ‘Instatravel.’
Zoominfo
SEPTEMBER 1, 2019
Establish a Social Media Support Protocol. Social media has revolutionized every form of interpersonal interaction, including customer service. But don’t fear: you can enable consistent, quick response times by establishing a thorough social media protocol. Make sure your social media protocol is as thorough as possible.
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Allbound
JANUARY 9, 2019
Understanding how to view partnerships from the partners’ point of view can be a powerful way to recruit, and social media is the perfect place to start. Before you dive into social media and start posting, you need to have a solid recruitment plan in mind. Who will be managing your social media recruitment program?
Zoominfo
OCTOBER 13, 2021
A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. The results?
LevelEleven
SEPTEMBER 21, 2018
A 2018 State of Sales Enablement report shows that nearly 70% of respondents reported that their company’s sales process were becoming more complex. Support Social Media and Social Selling. Studies show that 91% of B2B buyers are active and involved in social media.
Allbound
AUGUST 29, 2018
Just a few years ago, Gartner predicted that 20 percent of B2Bs would be focused on commercially available PRM software by 2018. With the right training and incentives in place, you can get to market faster and your channel partners will be better enabled to sell. What Is PRM? Registering and Tracking Leads.
Crunchbase
OCTOBER 26, 2020
Some events have acted as more of a catalyst for change than others: The rise of social media networks, and consumers becoming up to five times more dependent on digital content sparked a new era of online selling. According to the Annual State of Sales by Salesforce , 57 percent of sales reps said they expected to miss their quota in 2018.
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