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July 2019 B2B Blog Post Round-Up

Zoominfo

8 Ways to Collect Better Customer Testimonials in 2019. Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ). It’s the payoff of a relationship that took time to nurture into a sales opportunity.

B2B 180
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Importance of Studying Data to Improve Email Marketing ROI

SendBuzz

Average benchmarks for ROI email marketing are presented by several company studies. Business size The pandemic caused the email ROI for ROI companies with 100–499 to drop significantly from 40:1 in 2019 to 29:1 in 2020. How effective is email marketing? Let’s talk about the most important issue first before continuing.

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Mobile Marketing Tips for Small Business

Sales and Marketing Management

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. Studies show that up to 78 percent of mobile searches result in conversions. So, if you haven’t invested in mobile advertising already, then it may be high time to do so.

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Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021

Sales Hacker

In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. They are only engaging in one-to-many ABM and one-to-few ABM, and they are missing opportunities to drive sales cycles with target organizations that are stuck in status quo. This year, that number dropped to just 5.8%.

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Your Value Focus Journey: Organizational Alignment

Pipeliner

Of the 12 organizational behaviors of world-class sales organizations identified by CSO Insights in their 2019 Sales Best Practices Study , (SBPS) three of them belong in this domain. I’ll plug them in below with the note “ CSOi 2019 SBPS” , then their description of the behavior they surveyed for. Good Organizational Alignment.

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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

The company doubled down on supporting the brands that sell products on its platform, investing more in cooperative advertising. A study conducted by Revenuegrid analyzed data from 500 B2B companies and revealed that 84 percent of sales reps missed their Q2 2020 quotas. In July, Amazon announced that year-over-year profits had doubled.

Marketing 105
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The ultimate guide to solution selling

PandaDoc

Solution selling implies that the salesperson focuses not on technical characteristics, but on how a product or service will alleviate the customer’s pain or allow them to exploit an opportunity: This software development kit will allow you to save up to 50% of development time and decrease the amount of money you risk. Longer research.