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July 2019 B2B Blog Post Round-Up

Zoominfo

8 Ways to Collect Better Customer Testimonials in 2019. Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ). And there you have it— our July 2019 B2B Blog Post Round-Up. Let’s get into it. Final Thoughts.

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6 Types of Mobile Advertising (When and How to Use Them)

Connext Digital

billion mobile phone users around the world in 2017, with the number expected to rise to 5 billion by 2019. The prominence of mobile devices has also made mobile advertising an excellent channel to market your business. Banner Advertisement. Native Advertisement. Video Advertisement. Interstitial Advertisement.

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Importance of Studying Data to Improve Email Marketing ROI

SendBuzz

Average benchmarks for ROI email marketing are presented by several company studies. Business size The pandemic caused the email ROI for ROI companies with 100–499 to drop significantly from 40:1 in 2019 to 29:1 in 2020. How effective is email marketing? Let’s talk about the most important issue first before continuing.

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14 Tips for Sending a Sales Email that Converts in 2020

Nimble - Sales

It’s no secret that email marketing is one of the most effective methods of advertising your business online. Studies show that nearly 300 billion emails per day were sent throughout 2019. Through the years, it has only grown in popularity while so many other marketing methods have already fallen out of favor.

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Mobile Marketing Tips for Small Business

Sales and Marketing Management

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. Studies show that up to 78 percent of mobile searches result in conversions. So, if you haven’t invested in mobile advertising already, then it may be high time to do so.

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How to Use Data to Power Your B2B Sales Strategy

Sales and Marketing Management

In the 2019 edition of his Supergraphic , he documented more than 7,000 companies offering data management, marketing automation, customer experience tools, social media monitoring and more. This will help guide your marketing efforts and where you should place content and advertising. Employ Technology Wisely.

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Why CMOs Need to Resist the Onslaught of the Trivial

SBI Growth

Your job description probably reads something like “generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, communications, advertising and public relations.” ” Yet, there’s inherently a level of gray enabling the marketing.