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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If one of your goals in 2021 is to grow your online sales, you’re not alone. According to a Hubspot study : 39% of people will stop engaging with a website if images won’t load or take too long to load. Content marketing generates more than 3x the leads as advertising and costs 62% less. and businesses were no exception.

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11 Facebook advertising tips for small businesses

Nutshell

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

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5 Successful Lead Generation Strategies

Zoominfo

After a year like no other, here we are in 2021 still standing. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

According to the report, more than 24 million Americans left their jobs between April and September 2021, an unprecedented high. The study showed a broad range of attrition within specific companies in various industries. The data reveals that the impact of the Great Resignation is being felt across all industries and economic sectors.

Quota 100
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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. Customer delight is the ultimate goal for any business. The results? Anything but trivial.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. of total business revenue, up from 2021’s 6.4%.

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Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021

Sales Hacker

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. Feel free to jump ahead: What is account-based sales and marketing?