The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. They can be instrumental in accelerating revenue generation and fostering customer relationships. Support is down (76% in 2022, 64% in 2023, and only 58% in 2024).
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