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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?

Sales Hacker

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. 4 reasons why marketing accountability is on the rise: Offline results must be measurable in addition to online marketing efforts.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are a small(ish) pond of like-minded prospects where your sales reps can catch a lot of really big fish. It’s time-consuming, yes.

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Busting the myth! Retargeting is a creepy stalker

Salesmate

Retargeting is when marketers reach out to the prospects that previously engaged with the company. So, if you come across a familiar advertisement while you’re browsing online, that’s retargeting. Remarketing has been found to be effective by a large number of advertisers. Founder, Exploding Topics. Joseph Bushnell

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Thank You For #CASL Mr. Harper

The Pipeline

Maybe Canada Post should get into recycling the junk they deliver, charge it to the advertisers, and make up for some of their losses. Ability Accountability Action Active Management Attitude Canada Eh! Seems like a lot more bother than hitting the delete button, or better yet given that it is 2014, just have it go straight to junk.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

KPIs should also hold each team member accountable for hitting their number and doing their part. Paid Social KPIs This refers to putting dollars behind advertisements on Facebook, LinkedIn, and other social channels. Account penetration percentage. The dollar value of the gift depends on the importance of the prospect.

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5 Ways to Close the Credibility Gap When Your Prospects Don’t Already Know You

Sales Hacker

Credibility helps you stand out and build trust with prospects who are complete strangers to you. Keep reading to learn how to overcome a credibility gap, plus five things you can do to create credibility with your ideal prospects — even if they’re perfect strangers. You have an active presence on every channel your prospects use.

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