article thumbnail

3 Keys to an Unmatched Account Segmentation Strategy

SBI Growth

A good account segmentation will keep the lights on, but a great segmentation is how market leaders surpass their competition. How does yours compare? On today’s show, we are joined by Malorie Feidner, Senior Consultant at SBI, to discuss what it takes to achieve.

Segment 311
article thumbnail

Message to Account Based Sales Teams: Your Humanity Is a Competitive Advantage

No More Cold Calling

Neither are account based sales teams. Most of my clients tell me they’re pissed (their words, not mine) when an account based sales rep sends a digital referral request and just assumes they’ll provide one. The Human Advantage in Account Based Selling. Why do humans still have the competitive advantage in account based sales?

Account 204
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Account-Based Success

The Pipeline

Like most in our profession, I am a big fan of account-based sales and marketing. According to the ITSMA, 87% of respondents agreed Account-Based methodologies deliver a higher ROI than other marketing activities. Account-based isn’t new – but it is en vogue. Identify the people that work at those accounts. First Step.

Account 251
article thumbnail

Does Your Key Account Program Give You a Competitive Edge?

SBI Growth

These accounts are where you cannot fail. Your key account program ensures your best account managers are engaged, but is that. You’ve completed planning for the upcoming year, and in order to hit your number, you’ve identified your most important customers.

Account 156
article thumbnail

In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

article thumbnail

Protecting Your Best Accounts from Competitive Encroachment

Sales Management Plus -- SMP

During difficult economic times, it is especially important for distributors to protect against competitive encroachment. As the focus shifts from growth of new accounts to maintaining and nurturing existing accounts, distributors must protect their turf and ensure that rivals don’t successfully steal away customers.

article thumbnail

Competitive takeaway

Zoominfo

Scenario Pull a list of companies that are using competitive technology. Run this play on an automated, ongoing basis to capture all companies who add a competitive solution. If they don’t engage, you can nurture them with email or direct mail detailing the differences between the products.

article thumbnail

Guide to Leveraging Account Intelligence for Enterprise Sales Success

Use the infographic below to help you plan and sell more strategically and efficiently by leveraging sales and account intelligence; gaining a steep advantage over the competition.

article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.