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A sales rep’s guide to customer retention: 5 ways to keep your buyers coming back

Nutshell

Most sales training focuses on prospecting , lead nurturing, and closing techniques. But what should a seller do after securing a new buyer? You’re a salesperson, which means your primary job is to meet with prospects and close deals. Understanding your customers will also help you upsell new or related products to buyers.

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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. Like the buyer’s journey, which is more flywheel than a traditional funnel, the customer might touch each stage multiple times. Awareness Stage: Grab (and Keep) the Prospect’s Attention. This slows the buying process.

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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. Like the buyer’s journey , which is more flywheel than a traditional funnel, the customer might touch each stage multiple times. It also means buyers are knowledgeable about how your product might fit their business needs.

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How to Create a Targeted B2B Customer Profile

Zoominfo

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. How do they compare to buyer personas? How do they compare to buyer personas?

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6 Reasons Why Blogs Produce More Leads

SBI Growth

In other words, content marketing is communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. Buyers have simply shut off the traditional world of marketing. The buyer has changed the way he or she buys.

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How to Develop a Successful Go-to-Market Strategy

Zoominfo

To be successful, a go-to-market strategy must be comprehensive enough to capture the breadth of a company’s sales, marketing, and customer success efforts, meeting highly empowered, informed buyers on their terms and focusing on their needs above all.

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A sales rep’s guide to customer retention: 5 ways to keep your buyers coming back

Nutshell

Most sales training focuses on prospecting , lead nurturing, and closing techniques. But what should a seller do after securing a new buyer? You’re a salesperson, which means your primary job is to meet with prospects and close deals. Retention Increases Customer Loyalty. How much more? Understand Your Customers.