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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Shortcuts Are Seldom Short….

Partners in Excellence

We invest enormous amounts of energy seeking to avoid dong the work. We scour social channels for shortcuts; what are the easiest ways to prospect, how can I send more emails/make more calls, how do I close more deals with less effort, how do I leverage tools like ChatGPT to do the work for me, and on and on…… ?

Scale 107
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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it.

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Don’t Miss This Event: The Gatekeeper Died

No More Cold Calling

Register for Back in The Black Sales TV—first episode on January 19. The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. Why am I doing a monthly Sales TV Show? We’ve all had to make calls from a script at some point in our sales career.

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A Comprehensive Comparison Between B2B and B2SMB Business Models

BuzzBoard

Additionally, B2B transactions can involve the exchange of services, such as a marketing agency providing advertising services to a software company. Transactions here often involve high-value contracts, lengthy sales cycles, and twisted negotiations. In contrast, B2SMB deals tend to be simpler and involve fewer decision-makers.

Lead Rank 105
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Lead generation masterclass: 22 ways to expand your inbound marketing net

Nutshell

Nutshell’s BOUNDLESS 2020 virtual event was packed with valuable insights from top professionals in the fields of sales, marketing, customer support, and customer success. Too Many Channels: “Even the biggest companies in the world have their core channels. It’s generally three or four channels. work together.