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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Microsoft Advertising Partner Summit. You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity.

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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

Digital platforms and CRM tools enable seamless customer interactions and data sharing across departments, enhancing the overall customer experience. Post-sales support: The role of sales doesn’t end with the closing of a deal. Establishing shared feedback channels, such as internal communication tools or databases, is crucial.

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A Corporate Guide to Pride — How Companies Get it Right (and Wrong)

Zoominfo

And how many are doing nothing, or even the opposite, behind closed doors? They’ve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. Do: Be inclusive and authentic in your advertising efforts.

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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

Your goal should also be closely tied to your high-level business goals; to give you an idea, if the company is trying to move upmarket, your goal might be “Acquire 20 Enterprise logos” rather than “Sell X in new business” (because the former will encourage you to solely chase deals rather than focus on the right type of customers).

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Sales Proof of Concept (POC): 5 Ways to Drive More Revenue

Sales Hacker

Technical selling of SaaS, on-premise software, and hardware solutions has relied on sales proofs of concept (POCs) that require pre-sales professionals to lead, manage, and drive to a ‘technical win” outcome so that account executives can close the deal. Duration: 15 to 30 Days. Seller’s Cost: Low. Deal Size: Low.

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Stuff I Learned Last Week that Could Drive Sales Success

Anthony Cole Training

Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Four ‘Have To’ Strategies for Closing Sales. close more sales (21). sales tools (25). Comments have been closed for this article. Dont Miss Tonys Upcoming Workshop! Tonys Top Ten.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

On owned media, digital advertising was once the name of the game. When the conference was successful, they expanded the concept across different channels, developing content, launching a podcast, and hosting live workshops and virtual events. The B2B playbook is changing. So, owned media. What is it?

Media 71