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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

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Driving Business Growth: Leveraging Digital Marketing Strategies

SocialSellinator

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

In today’s hyper-connected landscape, local businesses face fierce competition for customer attention. While traditional marketing techniques still hold value, standing out in the digital noise requires innovative strategies. Partnering with relevant influencers adds a layer of trust and authenticity to your marketing message.

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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

Yet, only 54 percent say it generally feels like sales, service, and marketing don’t share information. It’s built on the understanding that every department, from product development to marketing, contributes to customer’s brand perception and engagement. Create coordinated marketing and sales campaigns.

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Increase your Win Rate by Flipping Your Demo

Women Sales Pros

Discovery is absolutely critical for a successful demo and your skills need to be sharper than ever in today’s competitive market. For more information on a full Flip your Demo strategy, check out our Great Demo Workshops. Julie spent 20 years as a sales leader in technology, advertising, and media.

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Why Small Business Sales Training Misses the Mark

Increase Sales

Many of these learning engagements are based upon objectives that have evolved from much larger organizations where marketing and selling are handled by two different departments. Marketing and selling are combined and salespeople are expected to market the company. Marketing is not selling.

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11 Tips on Integrating Social Media into Your B2B Lead Generation Strategy

Cience

However, social media marketing can be challenging. Social Media Advertising. However, if you want to power up your social media marketing efforts, you’ll want to use paid ads. Your competition, both smaller and bigger brands, are investing in paid ads. Leverage Influencer Marketing. Why invest?