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Use a Training System to Reinvent Real Estate Brokerage

Pipeliner

They specialize in New Construction Home sales, Land Acquisition and Investor Relations. In this expert insight interview, Justin discusses “ how using a training system to reinvent the real estate brokerages can increase businesses and referrals.”. How should realtors deal with the crowded market? He is CSMO at Pipeliner CRM.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Why is Lead Generation Important for SMBs? 11 Steps to Build an SMB Lead Generation Strategy.

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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. According to Forbes: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. Or perhaps it’s best to look at the ABM system as a turnkey approach.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

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Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

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Driving Business Growth: Leveraging Digital Marketing Strategies

SocialSellinator

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.