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Shortcuts Are Seldom Short….

Partners in Excellence

It takes some time and effort to make them work as advertised, and when we can’t make them work, we look for another short cut. The same objection handling and closing techniques, Carefully constructed phraseology no longer resonates because everyone else is using the same technique.

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5 Ways to Leverage User-Generated Content for Local Social Media Engagement

BuzzBoard

This approach extends beyond conventional advertising tactics to foster authenticity and a natural connection with the target audience. A sincere photo or review from a user can forge a sense of trust and community more than a professionally constructed promotional post. Small-scale businesses can learn from these strategies.

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The Plain English Guide to Sticky Prices

Hubspot Sales

In some instances, the logistics, hassle, and costs of shifting prices to meet demand might not seem worth it to a business — particularly if the prices they're charging have been advertised or thoroughly promoted. Promotion and advertising are rarely cheap.

Scale 104
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Key Elements of a Digital Marketing Plan for Local Businesses

BuzzBoard

Strategies that transcend traditional advertising not only distinguish your agency but also help enhance your clients’ return on investment (ROI). Take, for instance, our client, a small-scale restaurant which realized a substantial rise in organic local traffic through our local SEO technique.

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Five Markets To Target As A Fencing Contractor

Smooth Sale

Residential fencing projects range from minor repairs to large-scale installations. Develop relationships with property management companies, construction firms, and facility managers to tap into this market. Residential Market The residential market is one of the largest and most accessible markets for fencing contractors.

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What is a Franchisee vs. a Franchisor?

Hubspot Sales

If that means wearing a specific uniform, performing inventory via a specific protocol, or advertising through provided signage, you need to follow those expectations. Car parts, computers, and farm or construction equipment are all common examples of product distribution franchising. Finding and Leasing a Building. Job Franchising.

Hotels 101
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The Rise of One-Man Online Businesses: 6 Steps to Building a Successful E-Commerce Site & Increasing Sales

Pipeliner

There’s a growing trend of the $1 million dollar business in construction, healthcare, leasing, real estate rental, retail, social services. The formula should include a combination of variables such as advertising, customer lifetime value, product, and landing page optimization. Create a Formula, Then Rewrite It.

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