BuzzBoard

APRIL 19, 2024

Understanding the Role of Digital Ad Platforms in Driving Local Business Growth Understanding the role of digital advertising platforms in driving local business growth is crucial to boosting both brand visibility and bottom-line revenue. Digital advertising platforms are a key player in this transformative journey.

Paid Content 52

Paid Content Advertising Advertising Ideal Customer Profile 52

Nutshell

JANUARY 4, 2021

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. Some marketers may do just the opposite and boost a post that “needs a little help.” Engagement ads.

Advertising 90

Advertising Advertising Small Business Small Business 90

Pipeliner

NOVEMBER 17, 2023

Marketing is essential for any business, but it can be expensive. There are plenty of ways to kick off your marketing efforts without breaking the bank. Once you know your USP, you can start to develop marketing campaigns that resonate with your target audience. If you’re on a tight budget, don’t despair!

Banking 59

Banking Lead Rank Lead Scoring Social Media 59

Sales and Marketing Management

DECEMBER 7, 2020

In fact, it is estimated that 93% of consumers and businesses turn to online reviews when making a buying decision, while 78% trust them as much as personal recommendations. Yet third-party product reviews often fail to be considered a top marketing priority. Over time, advertising has become flashier and exaggerated.

Scale 177

Scale Strategy Top of Funnel Marketing 177

SalesFuel

MARCH 8, 2024

But it doesn’t have to be as terrifying as your digital marketer clients think. Quick Tips to Help Digital Marketer Clients Avoid Being Cancelled What is Cancel Culture/Being Cancelled? One of the most famous examples of cancel culture happened to a popular children’s author after they made a transphobic post on Twitter (now X).

Cancellation 52

Cancellation Ideal Customer Profile Marketing Consumer 52

SocialSellinator

NOVEMBER 18, 2021

Although big brands have a huge advertising budget, SMBs can still engage in meaningful social interactions with their consumers. One example is their ability to ask questions to strangers in their feed. Small businesses have an inherent social media advantage and can use this to build brand loyalty.

Social Media 143

Social Media Media Loyalty Advertising 143

SBI Growth

OCTOBER 1, 2012

There is an evolving marketing tactic called ‘ Remarketing ’ that your marketing team should embrace. A world class marketer today leverages remarketing to recapture those prospective leads. A common mistake made by remarketing is showing the same advertisement for months. What is Remarketing?

Advertising 297

Advertising Advertising Lead Rank Leads 297

Sales and Marketing Management

MAY 31, 2018

Today’s consumer is glued to the smartphone. As such, mobile marketing is not just an option anymore. One way to boost your visibility and drive qualified leads to your mobile site is through paid advertising, such as Google AdWords or social media marketing. Mobile users consume information on the go.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

BuzzBoard

APRIL 5, 2024

The Role of Niche Marketing Agencies in Distinguishing Service Contrary to popular belief, all digital marketing agencies aren’t cut from the same cloth. At a glance, marketing agencies might share similarities; however, a deeper look uncovers a classic “ apples to oranges ” contrast.

Small Business 98

Small Business Small Business Lead Rank Marketing 98

Connext Digital

SEPTEMBER 25, 2019

Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans of companies from various industries. These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability. billion as of 2017.

Advertising 58

Advertising Advertising Consumer Campaigns 58

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.

Marketing 214

Marketing How To Segment Trade Show 214

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). But can B2B marketers use YouTube to the same effect? Benefits of YouTube for B2B Marketing. Explore YouTube advertising.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

SocialSellinator

SEPTEMBER 14, 2021

But for business owners and companies, Facebook has become an essential tool to reach their marketing goals. These platforms are suitable for marketing campaigns because you can reach so many people in just one day. Effective Facebook Marketing Strategies. Facebook is a great and powerful marketing tool.

Facebook 97

Facebook Strategy Marketing Cost Per Click 97

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. of purpose-driven advertising over time. of purpose-driven advertising over time. In order to be nimble, marketers must react to news and events in real time. Context matters, but content is king.

Marketing 166

Marketing Trends Government Face-to-face 166

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

OCTOBER 13, 2021

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

BuzzBoard

APRIL 6, 2024

This strategy combines the art of social selling, targeted advertising, and community building to strengthen connections with potential customers, effectively fueling business growth. Consumers are more responsive to businesses they feel connected to on a personal level, highlighting the importance of social media engagement.

Social Media 52

Social Media Media Lead Nurturing Lead Rank 52

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Sales and Marketing Management

JULY 12, 2018

Marketing is a strategy that makes or breaks a business. Learning tactics to market products that a startup has created can be gained from big brands that have penetrated the market and made a name for themselves. They may have seen an advertisement about the product which peaks their interest. Creativity. Give Freebies.

Marketing 180

Marketing Social Media Advertising Advertising 180

Pipeliner

JULY 18, 2022

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. In fact, statistics indicate that you can anticipate a mean ROI (Return on Investment) of $42 for each dollar invested in email marketing. Email marketing may be really beneficial to your business.

Email Marketing 90

Email Marketing Marketing Campaigns Segment 90

Zoominfo

JUNE 30, 2022

It’s not rocket science: the foundation of any successful marketing strategy is strong data. It’s also important to be aware that, as privacy laws crack down on third-party cookies, it will soon become more difficult for marketers to deliver on their goals. The drawbacks? The drawbacks?

Data 100

Data Advertising Advertising Webinar Metrics 100

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Marketing Consumer Social Media 174

BuzzBoard

FEBRUARY 28, 2024

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. Ready to elevate your digital marketing strategy and drive superior ROI?

Small Business 52

Small Business Small Business ROI Case Study 52

Pipeliner

MARCH 3, 2021

The COVID-19 pandemic posed many questions to the sales and marketing industry as companies faced unprecedented challenges in addressing how societal changes affected both the top and bottom line of many businesses. What is the future of the sales industry and what are the actual digital marketing trends in the marketplace today?

Trends 90

Trends Hiring Marketing Real Estate 90

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

BuzzBoard

MARCH 15, 2024

Introduction to Small Business Digital Marketing Success Stories In today’s digital age, a strong online presence is crucial for small businesses striving for growth and longevity. With a myriad of marketing channels at their disposal, leveraging them effectively to garner substantial results can be challenging.

Small Business 52

Small Business Small Business Case Study Social Media 52

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Advertorial. Demand Gen.

Paid Content 98

Paid Content Marketing Lead Rank Lead Scoring 98

Sales and Marketing Management

MAY 23, 2018

Author: Kostas Chiotis Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. Create interesting content.

Social Media 233

Social Media Channels Media Advertising 233

LeadFuze

AUGUST 17, 2021

Make use of endless SMB marketing opportunities. But compared to consumers, SMBs are finicky about spending money and tend to have specialized needs. So your SMB marketing clients may not always be there for the long term. If you are doing B2B commerce, you can make helping out SMBs a part of your marketing.

Marketing 98

Marketing Social Media Advertising Advertising 98

Increase Sales

JULY 1, 2017

Sales and marketing research can be interesting and provide some insight as what not to do. The CMO Council and Dow Jones surveyed over 2,000 consumers from North America and the United Kingdom which revealed the importance of feelings in sales and marketing messages. Stupid or irritating TV commercials/videos.

Marketing 134

Marketing Advertising Advertising Small Business 134

BuzzBoard

APRIL 5, 2024

The Role of Niche Marketing Agencies in Distinguishing Service Contrary to popular belief, all digital marketing agencies aren’t cut from the same cloth. At a glance, marketing agencies might share similarities; however, a deeper look uncovers a classic “ apples to oranges ” contrast.

Small Business 52

Small Business Small Business Marketing Lead Rank 52