What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

Your prospects are out there right now, hunting for a solution to a problem you can solve. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

Reading Time: 7 minutes Your prospects are out there right now, hunting for a solution to a problem you can solve. One winner is selected, and all the other competitors who did not make the cut have to go back to the drawing board, the next prospect. What is Intent data?

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6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users.

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg Sales

Business leaders understand that data is the critical heart of growth and expansion. There’s data, and then there’s data. It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles.

B2B Prospecting Data Just Keeps Getting Better


The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Technology usage “intensity” score, by product (HG Data).

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How Data is Democratizing Growth and Driving Disruption

DiscoverOrg Sales

Not long ago, large enterprises—with deeply entrenched incumbent business relationships, rolodexes, and enormous advertising budgets—wined, dined, and golfed with their customers more than any small business could ever afford or imagine. Rapid growth is a natural expectation for tech start-ups at a time when data is widely available to all businesses, from startup to blue chip. But the availability of data isn’t a universal promise of success.

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I cut our Facebook spend from $20,000 to zero and nothing tragic happened


Data, Data, and More Data—Where Do You Really Begin? Note: There is a 14-day lag to consider in this data set. Sales from traffic and trials generated by Facebook advertising campaigns, considering what we were spending, were bizarrely absent.

35+ Experts Weigh In on Data Hygiene Best Practices


Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Now, without further ado, here’s what the experts have to say about data hygiene!

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

This wealth of data comes from DiscoverOrg’s own primary research based on surveys conducted with mid- to high-level professionals in the Marketing Department. Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. CASE STUDY] Data-Agnostic?

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7 Ways Dirty Data is Hurting Your Bottom Line


Using dirty data to fuel your business initiatives is akin to putting the wrong type of fuel in your car. Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. Key Takeaways on the Consequences of Dirty Data.

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How to Get More Value From Your B2B Data Purchase


Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. However, if you’re not smart about your purchase, bad data quickly becomes a costly mistake.

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Intent Data Turns a Buyer-Centric World From a Curse into a Blessing

Sales Hacker

Intent data has become one of the hottest topics in the B2B sales and marketing space. What the heck is intent data? Intent data works by being able to track the content they are reading online and their digital activity to uncover interests suggesting a purchase intent.

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Good CRM Data is the Secret to Better Sales Performance


My take is that you need good relational CRM data if you’re going to increase your team’s success. The State of CRM Call Data. shared some shocking stats with me that illustrate the problem with CRM data: Half of all phone activity data never makes it into the CRM. Only 27% of phone activity data is tied to the right records in the CRM (accounts, opportunities, cases, etc). How Siloed CRM Data Affects Your Sales Metrics.

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Target your best-fit prospects. In order for your message to be relevant, it has to speak to a prospect’s specific situation. And no one has resources to waste on poor-fit prospects. Engage these good-fit prospects via email, PPC ads, or social media.

3 Ways Sales Can Help the Marketing Team (and Help Themselves)

DiscoverOrg Sales

To improve quality of marketing leads, here are three key pieces of information sales must share with the marketing team: Raw feedback from customers and prospects. Pricing : To continually improve pricing models and better meet the needs of prospects.

Generating Leads at Trade Shows: The A-Z Guide for 2019

DiscoverOrg Sales

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Connect with prospects at the time of contact. SEGMENT CUSTOMERS VS. PROSPECTS.

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Target your best-fit prospects. In order for your message to be relevant, it has to speak to a prospect’s specific situation. And no one has resources to waste on poor-fit prospects. Engage these good-fit prospects via email, PPC ads, or social media.

Top Lead Generation Statistics for 2018


There will always be prospects who need B2B products or services. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Small Business Sales Prospecting Just Got Much Easier

Fill the Funnel

If you are selling to small business customers, you know how you struggle to obtain current information and data for companies with fewer than 100 employees. Radius delivers real-time online and social data to sales teams that target small to medium-sized businesses.

How to Evaluate a Prospective Partner: the Method of Website Traffic


Accurate data will always be more reliable than anyone’s promises, or even your professional intuition. How do you know if a prospective partner will show the same performance when you finally set off?

How building a Buyer Persona from our CRM data skyrocketed our sales


“Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success… The problem with many personas is that they are either based on irrelevant data, poorly sourced data, or no data at all.”. Are your marketing and sales teams aligned in their understanding of a high-value lead versus a low-value prospect? What are data-driven buyer persona?

The Power of Sales Intelligence #3: Lead generation

DiscoverOrg Sales

Many companies and organizations have entire teams dedicated to finding new business prospects. While there are many different kinds of lead generation – content marketing, advertising, SEO, email campaigns, cold calling, list-buying, hosting events, and attending tradeshows, just to name a few – a sales and marketing intelligence tool is great for discovering new, quality leads, quickly, as well as enhancing your other lead gen efforts.

Why It’s Time for Marketing to Bring Some Substance to the Table

A Sales Guy

The role will need to supply sales and its prospects with all the data and teaching material they can. The role will have to provide more than data. If done correctly, the company and its sales people will be percieved as a go to resource for critical, strategic decisions customers and prospects make around your products and services. Business Performance Sales Process The Chase Gartner Information Selling Marketing Marketing and Advertising Sales Support Teaching

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Half of sales reps view prospects’ Facebook profiles before meetings


Advertisers, your colleagues, and even the CIA might be watching what you post. In the era where customer data is gold, the sales rep you just spoke with may have also checked out your recent Facebook posts. In our SalesTech survey , more than half (53%) of sales reps said Facebook is a valuable research tool when it comes to preparing for meetings with prospects. A third (34%) are also turning to Twitter to gain insight into their prospects’ likes and interests.

TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform

Smart Selling Tools

With brand performance visible within Priority Engine’s ROI Dashboard, B2B marketers can quickly and easily assess their effectiveness and understand the direct impact their advertising has on demand and consideration.

Investing in Marketing Tech: 7 Key Considerations


Market intelligence is an umbrella term for tools that provide, organize, and manage the data your company needs to run its sales and marketing programs. Think B2B data companies, corporate contact database services, sales prospecting tools, data maintenance services, and much more.

How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising. The purpose of the explanation is to convince prospects that your services are easy to use, but highly effective. Data-driven sales letters are highly productive.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

But here’s the good news: In spite of your small size, you have access to resources and data on your target buyers that, just 5 years ago, could be found only in the rolodexes of the most experienced sales reps. The availability of data is truly democratizing growth.

How to Create a Winning Sales Process: 7 Essential Steps


Most salespeople dive into prospecting without doing any initial research. It’s equally important to conduct competitor research prior to prospecting. Build your tech stack before you start prospecting. Analyze your current data to achieve results. Prospecting is the process of finding early-stage leads that are likely to convert into customers. 42% of salespeople rank prospecting as the most difficult part of the sales cycle. .

Desperate for Leads? Keep Your Funnel Flowing

Alice Heiman

Running a prospecting campaign should be a joint effort. Prospecting does not Equal Cold Calling. So, how do you build an effective prospecting campaign? Effective Prospecting Campaigns. Effective prospecting campaigns have to be more than picking up the phone and trying to reach the person on the list. A prospecting campaign is very similar to a resume, in that a good resume gets you an interview (not the job) with someone who can hire you.

Priorities for Sales Leaders in 2018

Artesian Solutions

Sales challenges 2018: Prospecting has gotten harder: 69% of respondents said that the biggest challenge they face is converting contacts/leads into customers. 28% said identifying prospects is more difficult. 40% said getting a response from prospects is more difficult.

The 4 Email Templates That Earned Us $100,000 in 30 Days

Hubspot Sales

If we had more money, we’d purchase $30,000+ in advertisements or sponsorships. Here's how we did it: Step 1: Find prospects who are mentioned in the news. Other websites we’ve gotten new customers from are TEDmed.com, Ad Week, and Advertising Age. Email Prospecting

[VIDEO] Real People, Real Sales Intelligence

DiscoverOrg Sales

She’s just one of DiscoverOrg’s 250-plus human researchers, verifying millions of data points.”. DiscoverOrg’s advanced search helps you build targeted emails and prospecting lists and emails in the exact department, company size, and role you need!”. But let’s double-check the data.”

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July 2019 B2B Blog Post Round-Up


Today’s round-up features content about collecting better customer testimonials, building sales pipeline, executing data-driven business strategies, and more! 5 Key Considerations for a Data-Driven Retail Strategy. 9 Types of Data You Need to Operate a Data-Driven Marketing Strategy.

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A New Tool to Drive B2B Leads from LinkedIn

Sales Benchmark Index

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. This gives marketers the ability to deliver highly targeted content to prospects beyond sidebar ads.

The Sales Shortcut Mentality - Is that You?

Increase Sales

Have you ever viewed those headlines in emails or advertisements announcing this or that “shortcut” to improved results be it in sales, leadership, business operations, etc.? CRMs can also be viewed as a shortcut provided the salesperson or salespeople invested the time to input the required data. Saving websites, using folders or creating spreadsheets again are actions that improve sales prospecting.

Email: The Next Frontier in Digital Marketing (Yes, Really)

Sales and Marketing Management

That may be good news to the average person, but it’s potentially bad news if you’re a sales or marketing professional who uses email to prospect and communicate. Author: Corey Frank Ok, you’re a sales gal (or guy). And it’s circa spring 1860. .

Nancy’s Sales App of the Week: @MyBuzzBoard

Smart Selling Tools

First, their Discover solution helps you pinpoint the best sales opportunities for your products and services – we’re not just talking about basic lead data – we’re talking a whole new approach. The platform can be customized to deliver precise prospect searches for any industry.

Do You Know How A Sales Funnel Will Build Your E-commerce Business?

Smooth Sale

A sales funnel works the same way, through four basic steps: Target Your Advertising. Target Your Advertising. In this stage, you need to make a compelling initial argument as to what you can offer the prospect to pull them into your funnel.

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]


Simply, marketing is much more involved in revenue and customer generation, and the marketing tools and available data now allow marketers to contribute in tangible ways to delivering customers within a defined set of companies. 4) Customer data standardization is critical for ABM.