Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. Each platform contains features and safeguards to support your GTM strategy. Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

Lead Rank 196

Lead Rank Lead Scoring How To Promotion 196

Nutshell

JANUARY 4, 2021

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

Advertising 90

Advertising Advertising Small Business Small Business 90

The Pipeline

JANUARY 25, 2013

NFL playoffs and the Super Bowl have rolled back around, and they bring with them one of the greatest advertising displays of the year. The Super Bowl has always been known for being one of the most expensive advertising opportunities. But how has online advertising impacted the more traditional world of television advertising?

Advertising 275

Advertising Advertising Scale Social Media 275

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

SBI Growth

OCTOBER 1, 2012

Remarketing leverages cookie technology so that you can deliver online advertisements to prospective leads that have visited your website but did not convert. This cookie is then leveraged to buy advertising from Google that presents your company’s ads on other websites they frequent in the future. Remarketing Strategy.

Advertising 297

Advertising Advertising Lead Rank Leads 297

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SocialSellinator

SEPTEMBER 14, 2021

Many companies use Facebook as part of an effective strategy for customer acquisition and a marketing medium because it is inexpensive, and in many cases, it can even be free. We are going to share a detailed guide with you about the best Facebook's Marketing Strategies that you can use to grow your business. Source: esocialexpert.com.

Facebook 98

Facebook Strategy Marketing Cost Per Click 98

Zoominfo

NOVEMBER 1, 2022

Here are 10 of the strongest insights from the discussions, including the importance of effective go-to-market strategies across sales and marketing teams, and how the current wave of economic uncertainty is affecting companies’ ability to make the most of their market opportunities. Which events or activities should trigger the play?

Hiring 100

Hiring Intent Data Intent Scale 100

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

Guru

FEBRUARY 24, 2021

I never wanted to be an event planner, and yet, somehow, I’ve planned company events since the digital marketing startup for which I worked partnered with Facebook at the then-cool Ace Hotel (Facebook had just opened up their advertising API and the internet and our attention spans would never be the same).

Intent 62

Intent Hotels Advertising Advertising 62

Zoominfo

OCTOBER 21, 2018

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). In today’s post, we work to solve this issue and provide you with six ways to incorporate video into your B2B marketing strategy. Video advertising doesn’t have to require a big budget production.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Smooth Sale

OCTOBER 17, 2022

Attract the Right Job Or Clientele: Why Marketing Is Not Solely About A Digital Strategy. Our collaborative Blog offers insights into why marketing is not solely about a digital strategy. Why Marketing Is Not Solely About A Digital Strategy. Wondering About A Digital Strategy, Create Tangibility.

Strategy 78

Strategy Marketing Hiring Promotion 78

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. Why is Lead Generation Important for SMBs?

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Trade Shows : Investing sponsorship of industry events or even producing an event using internal resources.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales and Marketing Management

FEBRUARY 10, 2020

Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives. You’ll leave with actionable information and critical cases on digital tools, strategies, and more.

Conference 229

Conference Microsoft Marketing Advertising 229

Zoominfo

OCTOBER 5, 2021

This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Hubspot Sales

AUGUST 4, 2020

Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy. A promotional pricing strategy is one of the best ways to generate quick demand for products or services. Flash Sales. Image Source: Marketplace Pulse. Loyalty Programs.

Promotion 115

Promotion Strategy Loyalty Retail 115

Crunchbase

DECEMBER 6, 2020

A sales trigger event is crucial because it distinguishes hot leads from cold ones. In a competitive market, it’s paramount that you incorporate trigger events in your sales process to keep the upper hand and make your sales pitch at the best possible moment. What is a sales trigger event? Most changes can be trigger events.

Outsourcing Services 106

Outsourcing Services Hiring Closing Ideal Customer Profile 106

SocialSellinator

SEPTEMBER 30, 2021

It's time to get personal with your social media strategy. Dynamic product ads might be the smartest ROI strategy eCommerce sites can use. This strategy has a low chance of losing your audience's attention. It helps you see which marketing strategies work the best and let you know where you should be focusing your efforts.

Facebook 111

Facebook Strategy Social Media Marketing 111

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1 Many companies are canceling events or postponing them until after the crisis is over.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Sales Hacker

JANUARY 30, 2024

Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform. Using events as a way to engage with customers and drive conversations. Building a successful marketing strategy with limited funding. 22:15) Competitive strategies against industry giants. (23:09)

Oracle 79

Oracle Microsoft Advertising Advertising 79

SalesforLife

AUGUST 12, 2019

At Sales For Life, we’re huge proponents of strategy over execution. b) Sellers: What do sellers do step-by-step, and how do they stay aligned to the strategy? The best organizations execute with strategy, and everyone knows their responsibilities. And your team must develop a more effective strategy for pipeline creation.

Strategy 115

Strategy Face-to-face Government Pipeline 115

LinkedFusion

OCTOBER 11, 2023

Every company’s growth strategy must include lead generation, which has developed considerably in the digital age. Content marketing, social media marketing, email marketing, and SEO are some of the strategies to get more customers to your business. They typically have a constrained budget for marketing and advertising.

Lead Generation 52

Lead Generation Small Business Small Business Ideal Customer Profile 52

Increase Sales

FEBRUARY 9, 2015

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. This plan includes the following areas: Internet including your website. Direct mail.

Advertising 70

Advertising Advertising Marketing Small Business 70

The Sales Hunter

MARCH 7, 2013

There are a number of strategies you can apply that will greatly increase the likelihood your email will get opened. Here are three of them: Strategy 1: Make it about them. Is there an event, regulation, competitor or something else that allows you to be seen as a thought leader? Strategy 2: Stop using capital letters.

Strategy 226

Strategy Prospecting Lead Gen Email Marketing 226

Zoominfo

FEBRUARY 7, 2018

And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. Once you’ve created them, your buyer personas can inform every aspect of your Facebook strategy– from the topics you choose to publish about, to what time of the day you post. Though simple, this strategy can provide great results.

B2B 180

B2B Strategy Buyer Persona Marketing 180

Sales and Marketing Management

SEPTEMBER 24, 2017

Author: Sona Jepsen Some companies sell to businesses and some directly to consumers, but fundamentally, digital selling strategies rest on the same principles. Silos also present huge barriers to effective digital selling strategies. If marketing gets its strategies right, it will attract qualified leads via content and advertising.

Strategy 166

Strategy B2C Top of Funnel Sales Qualified Lead 166

Bernadette McClelland

JULY 19, 2022

In between that I took a total detour for three months where all I did was paint and restore second hand furniture (and loved it – was even approached by the paint company to advertise their paint! Ahhh… thanks, but no thanks!). On that note, continue to… Stay Bold, Brave and Brilliant!

Hiring 397

Hiring Advertising Advertising Intent 397

Smooth Sale

JANUARY 11, 2022

Attract The Right Job Or Clientele: 8 Powerful Marketing Strategies to Help Grow Business in 2022. Note: Gajendra Singh Rathore provides today’s guest blog, 8 powerful marketing strategies to help grow business in 2022. 8 Powerful Marketing Strategies . Photo by Jason Leung via Unsplash. Social Media Marketing. Re-marketing.

Social Media 78

Social Media Strategy Marketing Hiring 78

Smooth Sale

JANUARY 18, 2023

Attract the Right Job or Clientele: Can You Use Strategies to Create a Strong and Memorable Brand? The Science of Branding: Strategies to Create a Strong and Memorable Brand. It means using consistent messaging, design, and imagery across all platforms, including social media, website, and advertising. Celebrate Success!

Strategy 78

Strategy Hiring Loyalty Study 78

LeadBoxer

OCTOBER 18, 2020

The most effective lead strategy methods are constantly changing, and for your company to succeed, you must evolve with them. If you aren’t reassessing your business plan and lead strategy tactics at least once a year, you’re missing out on opportunities to find new prospects. You’re simply making new business connections.

Webinar Metrics 58

Webinar Metrics Lead Rank Lead Scoring Marketing Qualified Lead 58

Zoominfo

MARCH 1, 2021

If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies. In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. In fact, 65% of B2B marketers use KPIs to measure their content performance.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

SendBuzz

APRIL 19, 2023

If you lack one, this post delves into diverse customer engagement strategies to effectively engage your customers. Try out these nine strategies to build an effective customer engagement plan: 1. For B2B sales, this strategy will do magic to improve conversion rate and increase customer satisfaction.

Conversion 78

Conversion Strategy Customer Social Media 78

Apptivo

MARCH 29, 2023

7 Customer engagement strategies you should follow this year 3. The final breakdown To have an effective customer engagement strategy, the best thing to do is to encourage your customers to automatically be engaged with your product or service. Why is customer engagement important? Why is customer engagement important?

Webinar Metrics 52

Webinar Metrics Strategy Customer Loyalty 52

Hubspot Sales

MAY 26, 2023

Prospecting should be a fundamental part of your business strategy as a real estate professional. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. If you prove that you understand their interests and profile, you can tailor your sales strategy to better appeal to prospects.

Real Estate 82

Real Estate Prospecting Ideal Customer Profile Social Media 82