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The Super Bowl: How Advertising is Changing

The Pipeline

NFL playoffs and the Super Bowl have rolled back around, and they bring with them one of the greatest advertising displays of the year. The Super Bowl has always been known for being one of the most expensive advertising opportunities. But how has online advertising impacted the more traditional world of television advertising?

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Best Lead Gen Media Software

The Digital Sales Institute

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. You need lead gen media software tools that doesn’t include many “tasks.” Top 4 social media lead gen software or tools. Keep on reading.

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“Why I’m So Interested In Selling,” Maddy Goldberg

Partners in Excellence

My personal experience in business spans multiple platforms; from sales, media relations, talent booking, advertising/publicity, pitching satellite media tours for major news outlets, marketing, branding, video production and promotion and customer service. Listen first, talk last. I was in the right place at the right time.

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Clarity Required in Media Opportunities by Christina Hamlett

Increase Sales

As someone who is involved in many media opportunities, one of my favorite scenes in The Muppets Take Manhattan (1984) is when the amnesiac Kermit accidentally wanders into Mad Avenue Advertising, a frog-centric firm that has been trying to come up with a glam campaign and a catchy slogan to sell a product called Ocean Breeze Soap.

Media 172
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Never Blow Off A Media Invitation by Christina Hamlett

Increase Sales

For the third time in as many weeks, I’m waiting to hear back from advertisers to whom I’ve sent a media invitation with short and relatively painless lists of interview questions for the development of feature stories in the local press. About the Guest Blogger. Learn more about her work at [link]. Share on Facebook.

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Media Ready Is Job #1 by Christina Hamlett

Increase Sales

If you’re looking to increase sales by attracting more customers, a feature story about you and your business is a low-stress, media ready way to accomplish it, especially if you already have a positive relationship with the journalist who’s doing the asking. Really, it’s all right. Take your time. About the Guest Blogger.

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35+ Marketing Jokes to Brighten Your Day

Zoominfo

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! Why did the junior marketer get into display advertising? Why was the social media marketer out of office? Why was the social media marketer out of office? It was too bare-bones.

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