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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Legal and Government: 44%. Marketing and Advertising: 25%.

Industry 141
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Indirect sales can boost revenue while minimizing costs to your business – use our guide to find out how

PandaDoc

Indirect sales can be measured through sales reports, market research, competitor analysis, and more. You can also conduct market research to get data on consumer behavior and competitor analysis to get an idea of market demand. Work efficiency Indirect sales takes the pressure for things like advertising and pricing off the producer.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. He kickstarted the Beauty Mark campaign, in which beauty brands who advertise in CVS stores are required to notify customers if they photoshopped models in any of their advertisements.

Examples 130
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How Does Weather Affect Small Businesses?

Smooth Sale

Appeal to local customers through targeted social media advertisements emphasizing your business’s unique selling points. Take advantage of government-provided energy-efficiency incentives and tax rebates to help offset costs. Research the better insurance available to protect the financial stability of your business.

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How to create an effective sales plan: Tips and examples

PandaDoc

This type of plan may include hiring and onboarding followed by sales training plans — or plans to introduce a new method of sales activity into your existing processes. This can include training on product features and benefits, sales techniques, objection handling, and customer relationship management.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. That makes sense.

Trends 333
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Are You Ready to Grow Your Landscaping Business?

Smooth Sale

It should include your target market, competition, marketing and advertising plans, financial projections, and operational strategy. Make sure to research your local market to understand the competition and determine what services and pricing are in demand. Learn more to train teams and join the advocacy program.

Hiring 15