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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Ways to Effectively Promote a New Product or Service 

Smooth Sale

In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Instead, combining traditional advertising techniques with cutting-edge, contemporary marketing strategies is necessary to create a dynamic and successful promotional plan.

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All About Ad Tech (video)

Pipeliner

Future of Ad Tech Industry. Ad Tech, also known as advertising technology, refers to the tools and software advertisers use to reach audiences, deliver, and measure digital advertising campaigns. Ad Tech refers to digital tools used to deliver targeted or personalized advertising.

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The Future of Mobile Commerce: the Powerful Sales Channel (video)

Pipeliner

In a recent podcast episode, industry experts John Golden from Sales POP Online Sales Magazine and Pipeline CRM and Campbell Paton, co-founder and CEO of Store Lab , discussed the future of mobile commerce and the shift towards app commerce. They are also free to send, making them a powerful tool for businesses.

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[VIDEO] How to Evaluate a Data Provider

DiscoverOrg Sales

I’m in the middle of evaluating sales coaching tools (3 to be exact), and while I see some pros and cons to each, there’s nothing really standing out to make one of them the clear winner. One of our partners called this recently, “selling in a sea of sameness” – so many tools, it’s hard to differentiate. Watch the Video.

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

Your network is an invaluable resource in the real estate industry. Word-of-mouth recommendations can be a powerful tool for reaching prospects. Attending networking events can help you connect with potential prospects and industry professionals. Social media can be an excellent tool for generating leads.