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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Each platform contains features and safeguards to support your GTM strategy.

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. So, you should follow the same posting guidelines we discussed in our previous point. Let’s get into it!

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Keep Your B2B Sales & Sanity Intact During the Coronavirus Outbreak

Sales Hacker

How do you compensate for the lack of B2B face-to-face meetings ? Make sure your employees are fully educated about COVID-19, from symptoms to safety guidelines. Teach your local managers how to handle emergencies related to COVID-19, and instruct them on monitoring and implementing basic safety guidelines. What to expect?

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November 2018 B2B Blog Post Round-Up

Zoominfo

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. However, by creating official guidelines, you can set clear expectations for employee conduct. Thanks for checking out November’s B2B blog post round-up! Continue reading.

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The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

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The Lead Generation Strategy Guide

Zoominfo

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound Prospecting.

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The Customer Journey and the ROI of Marketing

Sales and Marketing Management

Author: Tessa Burg The success of a B2B company once largely depended on the relationships and contacts of its salespeople. Now, B2B companies must implement digital marketing into their sales funnels. Just like the average consumer, B2B customers’ buying patterns have become more complicated over time.

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