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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

In the B2B space, product-agnostic content manifests in a variety of ways. Creators can include a lot of information beneath each video, but it’s important to put a compelling incentive and/or promotional link first since YouTube cuts off the majority of this text. Whitepapers. Blog Posts and Articles.

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5 Ways to Build Up Customer Loyalty

Zoominfo

Let’s talk about one of the biggest mistakes B2B brands make. This kind of ongoing education is particularly important in the B2B space, where products tend to be more multifaceted and are often updated with new features. Establish an Incentive-Based Customer Loyalty Program. Provide Ongoing Customer Education and Training.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Skip Ahead: Newsletter distribution. Newsletter distribution. That being said, they keep your company’s brand in potential buyers’ minds on a regular basis, and CRMs play an important role in newsletter distribution. 16 sales process templates for B2B pipelines. Top-of-funnel metrics and adjustments. Personalized content.

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Go To Market Strategy Guide: Use Our Proven Template Framework

LeadFuze

This means understanding the target market and what they need, having a compelling message for them about how your product solves their problems or meets their needs, determining appropriate pricing for this customer base as well as distribution plans. Step 6: Set your sales and distribution plan. Covering multiple segments.

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5 Ways These Remarkable Channel Leaders are Improving Their Partnerships

Allbound

Bombora is the leading provider of Intent data for B2B marketers. We’re constantly trying to figure out how to incentive partners to get results, whether it’s SPIFF’s or other marketing initiatives.”. Training our distribution centers has a direct impact on how they train our resellers.”.

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Using Automation to Address Sales Burnout

The Spiff Blog

New research from Gartner has revealed a startling truth– almost 90% of B2B sales reps are experiencing burnout ( source ). Remember, 90% of B2B salespeople report feeling burnout.). These include exercise incentives, free mindfulness tools, and practical advice about relieving workplace stress. The benefit here is two-fold.