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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Skip Ahead: Newsletter distribution. Newsletter distribution. Personalized content.

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5 Ways to Build Up Customer Loyalty

Zoominfo

Let’s talk about one of the biggest mistakes B2B brands make. This kind of ongoing education is particularly important in the B2B space, where products tend to be more multifaceted and are often updated with new features. Establish an Incentive-Based Customer Loyalty Program. Provide Ongoing Customer Education and Training.

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Go To Market Strategy Guide: Use Our Proven Template Framework

LeadFuze

How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. First, we will define what “go to market” really means. Go To Market Strategy.

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5 Ways These Remarkable Channel Leaders are Improving Their Partnerships

Allbound

Bombora is the leading provider of Intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. Training our distribution centers has a direct impact on how they train our resellers.”.

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. Drift chatbots come in three flavors — marketing, sales or service. Visit their pricing page to learn more.