Sales and Marketing Management

JUNE 22, 2020

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. In the wake of COVID-19, 96% of B2B companies have shifted their sales model either partially or fully to remote selling. COVID-19 accelerates expected B2B sales trends.

Trends 156

Trends B2B Decision Maker Transportation 156

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Sales and Marketing Management

DECEMBER 6, 2018

But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. Sixty minutes is a long time, and there are numerous possibilities now presented to B2B marketers. 60 minutes is a long time and there are so many possibilities now presented to you. What Is IGTV?

B2B 205

B2B Marketing Video B2C 205

Allego

MARCH 21, 2023

These tools promote better alignment between marketing and sales, ensuring marketers create content that sellers want to use and that sales reps know how to use it properly during conversations with buyers. The Old Way vs. the New: 4 Ways Modern Sales Content Management Systems Outperform Traditional Tools 1. The solution?

System 118

System Tools Collateral Video 118

Allego

FEBRUARY 13, 2024

As the business world evolves at lightning speed, shifts in B2B buying behavior have revealed a significant disconnect between what modern buyers expect and the ability of go-to-market (GTM) teams to meet these expectations. The post Revolutionizing B2B Sales: 3 Pillars of Modern Revenue Enablement appeared first on Allego.

Revenue 62

Revenue B2B Scale Buyer 62

Sales and Marketing Management

FEBRUARY 22, 2019

A Forrester Consulting study commissioned by Mediafly reports that the B2B companies surveyed work with an average of 176 partner companies. While 68 percent of B2B companies provide presentation templates to direct sellers, only 48 percent provide the same collateral to their indirect or partner sellers.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Short-form content such as short videos and slide presentations. Most B2B companies are familiar with the benefits of content marketing.

Examples 208

Examples B2B Marketing Inbound 208

Lead411

APRIL 11, 2024

doing for the B2B sales data world? Data is king in the ever-changing world of business-to-business (B2B) sales. Making Decisions Based on Data: With the help of AI, business-to-business sales teams now have access to robust analytics tools that can instantly process massive amounts of sales data. What is A.I. Enhancements: 1.

Lead Rank 52

Lead Rank B2B Lead Scoring Data 52

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B Commission Exact 130

Mr. Inside Sales

SEPTEMBER 9, 2019

The Presentation”. “In And he had this practical advice about sales presentations. If you’re not a ‘natural salesman,’ a sales presentation can be a nerve-racking experience, unless you learn to worry more about the customer’s needs than your own. Quotes on the presentation: “Never forget a customer. In 1914, Thomas J.

Face-to-face 144

Face-to-face Gatekeeper Inside Sales Decision Maker 144

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Zoominfo

AUGUST 1, 2018

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, here are a few of the most important benefits for B2B marketers: 1. Keep reading!

B2B 154

B2B B2C Scale Transportation 154

Pipeliner

AUGUST 17, 2018

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Future of Radio Advertising in Promoting B2B Sales. In his words, “B2B purchasers are consumers, too.

B2B 75

B2B Tools Marketing Advertising 75

Vengreso

JANUARY 18, 2022

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. It is through the use of the right B2B prospecting that we can continue to succeed in this always-evolving field. Now let’s dive into sales prospecting tools.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

SalesFuel

MARCH 19, 2024

Organizations spend billions on B2B sales training every year. That’s because they overlook the way the B2B sales world has changed. Today’s B2B buyers research their options online long before they connect with any sales rep. Today’s B2B buyers research their options online long before they connect with any sales rep.

B2B 52

B2B Training Hiring Lead Rank 52

BuzzBoard

FEBRUARY 16, 2024

Understanding the Relevance of AI Tools for Sales in the Context of Small Businesses There’s no denying that artificial intelligence (AI) is revolutionizing sales tools, particularly for small businesses. These aren’t just daydreams – they’re tangible opportunities readily available with AI tools for sales.

Small Business 52

Small Business Small Business Tools Lead Rank 52

Zoominfo

JULY 18, 2018

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Yet, scheduling B2B sales appointments is no easy task. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep. But, fear not!

B2B 180

B2B Decision Maker Face-to-face Referrals 180

BuzzBoard

NOVEMBER 24, 2023

In the dynamic field of B2B sales, hyper-personalization has transitioned from being changeable to indispensable. Deciphering Hyper-Personalization in a B2B Context Hyper-personalization transcends over conventional personalization. times more likely to employ guided selling or sales intelligence tools to augment productivity.

B2B 52

B2B Strategy Pivotal Penetration 52

Zoominfo

MARCH 12, 2018

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. Must-haves include customer relationship management tools (CRM) and marketing automation platforms.

Advertising 185

Advertising Advertising B2B Scale 185

Nutshell

DECEMBER 7, 2023

Keyword research tools help simplify that process for you. This post will break down the best keyword research tools as well as the basics of keyword research for your business. You can go through the following sections to learn more: Table of Contents What is a keyword research tool? With this tool, you can access up to 1.25

Research 62

Research Lead Rank Lead Scoring Tools 62

Accent Technologies

SEPTEMBER 30, 2023

Let me explain why this AI tool might just be your next best hire. The AI Revolution is ushering in tools that aren’t just 'smart'—they're practically colleagues. This tool can be your secret weapon, bridging gaps between sales, marketing, and actual revenue. Tailored Presentations on the Fly It's Thursday evening.

Enterprise 52

Enterprise Enterprise B2B Hiring 52

The Pipeline

DECEMBER 11, 2014

The best sales tools now are all about integration and automation. The best tools for your team make more sales, less work. Uniquely designed with B2B in mind, this sales pipeline service aims to optimize your sales process and lead your team to success. It has CRM tools built in, but focuses entirely on the sales perspective.

Tools 319

Tools SalesForce Sales Management Lead Rank 319

Hubspot Sales

OCTOBER 12, 2020

As a B2B sales pro or account executive, you know how important it is to make a good first impression with a potential client. Set your company apart from the rest by keeping your prospect’s needs front-and-center in a well thought-out capabilities presentation that is more about the client than your desire to sell to them.

Case Study 100

Case Study Study Google Competition 100

SBI

JULY 22, 2014

If you’re a B2B seller you no doubt find it increasingly difficult to make sense of the marketing technology landscape. At Smart Selling Tools, we’ve been reporting on sales solutions for seven years. We’ve kept a dynamic Top 40 Sales Tools guide updated for two years. What B2B marketing tools would you like to see on the list?

Tools 123

Tools B2B Top of Funnel Marketing 123

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Sales and Marketing Management

NOVEMBER 23, 2018

So, exactly why are we putting such strong emphasis on employing instant live chats for B2B? The live chat option for B2B is especially useful due to the long consideration stage, taken by customers during the buyer’s journey. There are some general factors to be considered even before setting up a live chat option for B2B.

B2B 205

B2B Ideal Customer Profile Scale Sales Qualified Lead 205

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. This shift led to the intertwining of concepts and phrases like technographic data, sales intelligence, sales enablement, and sales prospecting tools.

Data 193

Data Sales Process B2B Company 193

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 130

B2B Decision Maker CRM Lead Rank 130

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Hubspot Sales

JUNE 21, 2022

According to research firm Gartner , 75% of B2B sales organizations will augment their traditional sales methods with guided selling solutions by 2025 to better connect with customers and drive conversion. In guided selling, meanwhile, customers are presented with specific product recommendations based on collected data.

Software 92

Software Software Tools B2C 92

SBI Growth

MARCH 11, 2013

In B2B corporate environments, Social Selling gets a Sales Rep’s foot in the door. This article is for B2B Sales Reps who work in complex sales environments. Then I provide a Buyer Alignment Tool to enable success in these environments. So he prepared a PowerPoint presentation that outlined the details of his products.

Buyer 333

Buyer B2B Lead Rank Lead Scoring 333

Anthony Iannarino

JUNE 27, 2020

The following list of ideas about training salespeople is for those in B2B sales training or who aspire to train others. A good number of them have had little or no real experience selling, a liability in something as complex as B2B sales, and especially consultative sales.

B2B 121

B2B Training How To Proposal 121

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar.

Examples 130

Examples B2B Marketing Inbound 130

Score More Sales

FEBRUARY 13, 2013

The Postwire page (one of my favorite tools for curation) has all ten of the tools mentioned, plus links to the presenters, moderator, and sponsor pages. What tools are you using to grow sales? ” What tool could you not work without? Contact us if you have questions. More notes to follow.

Social Selling 239

Social Selling Tools Webinar Metrics Outbound 239

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Thanks for checking out November’s B2B blog post round-up! The B2B Marketer’s Guide to Social Media Holidays. Continue reading. Continue reading. Key Takeaways.

B2B 113

B2B Hiring Social Media Face-to-face 113

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Salespeople need to determine pain points in order to customize their pitch and present their product or service as the best possible solution to their challenges. In other words, they have pain points they need fixing.

Intent Signal 100

Intent Signal B2B Customer How To 100

Janek Performance Group

OCTOBER 4, 2022

I see this as an effective social selling tool in three areas. But for companies that want to expand their reach and engage in conversations that matter, giving sales reps access to react or comment on any post in their feed on behalf of the company can be a powerful tool. LinkedIn GitHub Skills Explorer. In Conclusion.

Ideal Customer Profile 62

Ideal Customer Profile LinkedIn Tools Distribution 62