Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents.

B2B 130

B2B Social Media Loyalty B2C 130

Zoominfo

OCTOBER 28, 2020

When I think of sales floors of the past, I think of Mad Men – esque scenes of phones ringing, men yelling, and glasses of whiskey being passed around every time a deal closes, or doesn’t. Yet modern day sales floors look quite different. What’s It Like Being A Woman In B2B Sales? Here’s. The catch 22?

B2B 246

B2B Hiring Demographics SalesForce 246

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Survey 133

Survey B2B Webinar Metrics Buyer Persona 133

DiscoverOrg Sales

SEPTEMBER 12, 2017

First, the bad news: Most B2B buyers don’t trust salespeople. These 30 findings from our extensive study tell salespeople exactly what to do to change this dynamic, and how to win back the respect and partnership the B2B sales-buyer relationship needs to be mutually successful. The good news? What’s wrong with salespeople?

Buyer Persona 206

Buyer Persona Buyer Survey Ideal Customer Profile 206

SBI Growth

JANUARY 18, 2021

SBI’s quarterly pulse survey shows that companies are more dependent on their existing customers to. Most companies earn the majority of their revenue from existing customers, and with the recession that began in March 2020, this is truer than ever.

Survey 257

Survey Revenue Marketing Customer 257

Sales and Marketing Management

JUNE 22, 2020

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. Two-thirds of survey respondents stated that digital interactions are more important to their customers than traditional ones?—?a The next normal sales model.

Trends 156

Trends B2B Decision Maker Transportation 156

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. In other words, they have pain points they need fixing.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Survey 100

Survey B2B Webinar Metrics Buyer Persona 100

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. In other words, they have pain points they need fixing.

B2B 246

B2B Intent Signal Customer How To 246

Sales and Marketing Management

FEBRUARY 23, 2022

A survey of more than 150 B2B sales leaders identified the mindsets, attributes and behaviors that differentiate the best in the sales profession. Here are five skills that sales leaders must help their reps develop to enhance their performance.

Coaching 317

Coaching Survey B2B Sales 317

BuzzBoard

JANUARY 17, 2023

The slump is more severely being felt by the B2B SaaS ecosystem. The (almost unexpected) bullish run that the 2020 pandemic delivered to the B2B SaaS ecosystem allowing for bloated projections and spending in equal measures is likely working counter-productive in the current times.

Survey 52

Survey B2B Lead Rank Lead Scoring 52

Pointclear

OCTOBER 16, 2014

I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Now I know that PointClear will be counted as one among the many thousands of companies contributing to overall sales knowledge trends for 2015. B2B Sales' This new paper will be delivered in January, and I know.

Survey 235

Survey PointClear Lead Generation Study 235

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Targeted content excites leads within your audience—sometimes enough to engage with one of your sales or marketing reps.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Sales and Marketing Management

FEBRUARY 22, 2019

Author: Matt Suggs More than ever before, buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. Modern sellers must evolve their sales approach, reinventing their pitch to include information that can’t be found on the internet.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1. million people.

Trends 104

Trends B2B B2C Social Media 104

Vainu

MARCH 25, 2020

Will companies invest or scale back their sales activities? What effect do all-remote sales teams have on productivity? How do you continue selling in the current situation?

Survey 96

Survey Scale B2B Sales 96

Hubspot Sales

JUNE 15, 2023

As with all fields, AI is transforming sales. In this post, learn more about how B2B salespeople leverage AI, and how you can adopt it into your processes. Table of Contents How do B2B salespeople feel about AI? A majority of B2B sales pros say AI/automation is important to their role and has impacted how they plan to sell.

B2B 110

B2B Benefit Data Lead Rank 110

Sales and Marketing Management

MAY 8, 2013

Teaser: The idea of B2B sales being relegated to the role of order-taking as a result of inbound marketing may make marketers feel like heroes, but surveys - and real life on the frontlines - suggests it's not that simple. Issue Date: 2013-05-01. Author: By Jule Schwartz. read more'

B2B 264

B2B Inbound Survey Sales 264

Force Management

NOVEMBER 19, 2020

The way you launch and implement a new sales methodology is critical to its success. Researchers surveyed 400 revenue leaders within B2B SaaS companies on sales methodology trends. In fact, it may be even more important than the methodology you choose to adopt in the first place.

Sales Methodology 140

Sales Methodology Trends B2B Survey 140

No More Cold Calling

JUNE 9, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. Successful sales professionals understand that technology is a must-have business tool. They don’t fill your pipeline with qualified B2B leads. Don’t believe me?

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Sales and Marketing Management

AUGUST 9, 2022

A survey or more than 100 B2B marketing managers revealed some telling statistics on the importance of their channel partnership strategies. The post Channel Partnerships by the Numbers appeared first on Sales & Marketing Management.

Channels 326

Channels Survey B2B Strategy 326

Sales and Marketing Management

SEPTEMBER 11, 2023

Gartner research shows that when B2B buyers are considering a purchase, they spend less than 20% of their time meeting with potential suppliers. Harvard Business Review reports that a survey of nearly 1,000 B2B […] The post The New ABC: Always Be Credible appeared first on Sales & Marketing Management.

Report 194

Report Survey B2B Buyer 194

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Next steps for ZoomInfo include baking generative AI call analysis into sales-call coaching. Today, it’s sales and marketing.

Data 130

Data B2B Harvest Scale 130

The Pipeline

OCTOBER 15, 2020

The challenge is that most salespeople and sales organizations tend to focus on one over the other. Learn to effectively balance the two this afternoon when I present “ How to Succeed in Sales through Execution and Messaging. Focus on the “Why,” not “What” or “How” of sales. Leading with an actionable definition of value.

Survey 235

Survey How To Analysis Lead Rank 235

Sales and Marketing Management

MAY 18, 2018

That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Sales kickoffs.

B2B 221

B2B Customer Social Media Face-to-face 221

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis B2B Airlines Marketing 176

Janek Performance Group

JUNE 4, 2024

In B2B sales, cross-selling and upselling are pivotal to maximizing growth and profitability. Most likely, this stems from negative sales stereotypes. And this is as true when cross-selling and upselling as in initial sales. HubSpot notes 87% of sales professionals cross-sell and 91% upsell, driving 21% of revenue.

B2B 62

B2B Hubspot Case Study Insurance 62

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it. Continue reading.

B2B 180

B2B Retail Segment Scale 180

Zoominfo

OCTOBER 26, 2020

Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Data decay refers to data quality deterioration within sales and marketing databases. Out of all surveyed companies that decreased their investment in data: 35% of them saw in their overall performance decline.

Data 100

Data B2B Survey ACT 100

No More Cold Calling

JUNE 6, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. Successful sales professionals understand that technology is a must-have business tool. They don’t fill your pipeline with qualified B2B leads. Don’t believe me?

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Zoominfo

NOVEMBER 29, 2018

Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. 87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand ( source ). Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

B2B 214

B2B Marketing Retail Consumer 214

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Myth 1: Field sales reps sell primarily in person. Myth 1: Field sales reps sell primarily in person.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Over the past year, multi-touch attribution has become the predominant form of attribution modeling ( source ): Of B2B marketers who have adopted marketing attribution, 45.3%

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis B2B Airlines Marketing 130

Zoominfo

OCTOBER 28, 2020

When I think of sales floors of the past, I think of Mad Men -esque scenes of phones ringing, men yelling, and glasses of whiskey being passed around every time a deal closes or doesn’t. Yet modern-day sales floors look quite different. What’s It Like Being A Woman In B2B Sales? What’s It Like Being A Woman In B2B Sales?

B2B 100

B2B Hiring Demographics SalesForce 100