Sales and Marketing Management

MARCH 8, 2020

B2C companies dominate when it comes to using AI for most marketing activities. What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)? Examples of how this would work in B2B involve the same principles that have driven success in the B2C world.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Sales Hacker

AUGUST 28, 2018

How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? Still Thinking B2B vs. B2C? Still Thinking B2B vs. B2C? Salespeople may want to follow the example of their counterparts in the B2C world. Is Anybody Home?

Buyer 79

Buyer B2B B2C Survey 79

Pipeliner

JANUARY 31, 2023

Lyft’s homepage is a great example of the “less is more” approach to design. So it’s obvious why emphasizing such incentives on your call-to-action buttons is a must. For example, ATH’s Grass Fed Whey Protein sticks with the same colors as the site but makes the CTA stand out with its size.

Conversion 52

Conversion Real Estate Incentives Incentive 52

No More Cold Calling

OCTOBER 22, 2015

For example, I read a lot of online content, particularly articles that cite research relevant to my clients or to my own business. Those ploys might work in the B2C space, but it smacks of a product push and commodity sale in the B2B space. And that’s just as annoying. Buy before this offer runs out.” Want to learn more?

Cold Calling 120

Cold Calling Decision Maker Referrals Wireless 120

Jeff Shore

MAY 16, 2018

Regardless of what type of sales environment you operate in (B2C, B2B) prospecting is your way to write your own paycheck. In other words we tend to drive sales with fear of loss, interest rates climbing, incentives and deals, etc. Here are a few examples of each to illustrate the difference: Product or Service.

Training 98

Training B2C Call-back Follow-up 98

Chili Piper

NOVEMBER 21, 2018

This matters because B2B companies and products (especially SaaS) typically have bigger differentiators between their competitors compared to B2C, which means B2C customers can more easily and quickly find a viable solution somewhere else if not called soon enough. Lastly, there is an incentive for sales reps to take their time.

Lead Rank 80

Lead Rank Lead Scoring B2B Leads 80

Appbuddy

SEPTEMBER 24, 2020

Great examples. A common strategy we are seeing across B2C brands, who have historically struggled with a longer opt-in process, is to provide a more personalized approach to their audience from the beginning. Some great examples include: Health and Nutrition: HUM Nutrition. Retail: Stitch Fix. B2B: HubSpot. Transactional email.

Everest 52

Everest Segment Demographics Hubspot 52

Nutshell

MAY 26, 2020

Both B2C and B2B organizations can find success using this classic marketing and sales strategy. For example, you could put a unique phone number or web URL on every direct mail piece your company mails out. For example, there are available lists of new homebuyers, new parents, people who have subscribed to certain services, and more.

Direct Mail 140

Direct Mail Campaigns ROI How To 140

Nutshell

AUGUST 28, 2023

Examples of tasks for this stage: Collect recent customer referrals Attend trade show or networking event Gather recent leads from content offers on your website Search social media for companies/executives in target industry DOWNLOAD Which tasks should your sales reps be completing at each stage in the sales process?

Sales Process 118

Sales Process Top of Funnel Outsourcing Services Sales Qualified Lead 118

Gong.io

JULY 11, 2022

Inside sales (sometimes called remote sales or remote selling) is often the primary sales model for B2B, SaaS, tech, and certain high-ticket B2C sales teams. Many organizations pay a base salary with a bonus or incentive structure atop this, based on individual or team performance. Image Source ). Inside sales salaries .

Inside Sales 62

Inside Sales Outsourcing Services Hiring Sales Qualified Lead 62

Sales Evangelist

JANUARY 9, 2020

The easiest example would include inbound products, called the concierge. Different teams can have their own incentives and may not be completely aligned with the company’s goals. The breakdown of the decision-making power between the marketing team and the sales team is the reason why B2B may not be as effective as B2C.

Ideal Customer Profile 90

Ideal Customer Profile Face-to-face Customer Sales Qualified Lead 90

Partners in Excellence

JUNE 5, 2019

Let me dive in, with the disclaimer, much of what Brian addresses is B2C, though at the end of the article he bridges B2B. For example, as long as you keep filling the flywheel with leads, it will spin forever. For example, I’ve learned huge amounts from each of the methodologies above. I will focus on B2B.

Top of Funnel 90

Top of Funnel Funnel Lead Rank Commission 90

Smooth Sale

MARCH 10, 2022

That is why chatbot integration is becoming a fast trend in B2B and B2C business models. 13. Take for example, the case of Dropbox, which grew almost 3900% in less than one and a half years. Just focus on providing incentives to existing loyal customers who put their efforts into referring your product or service to someone.

Top of Funnel 78

Top of Funnel Social Media Segment Hiring 78

Troops

AUGUST 7, 2018

B2B, B2C, retail, services—you name it, Square has customers. For example, they spiff the BDRs on utilization of new systems and software. If an incentive is working, they run with it, expand it, and try new variations to make it perform even better. Square for Restaurants. Square for eCommerce.

Top of Funnel 91

Top of Funnel Motivation Compensation How To 91

Hubspot Sales

JANUARY 17, 2018

Commission Detachment : While money is always a powerful incentive in sales, reps must also genuinely want to help prospects. On this podcast, sales expert Anthony Iannarino interviews well-known sales professionals from both B2B and B2C companies. This episode covers techniques for balancing your motivations. Sales Gravy.

Scale 145

Scale Sage Lead Rank Lead Scoring 145

LeadFuze

AUGUST 16, 2021

We tag Facebook and Instagram posts and tweet about our job or our company when we want to show off just about anything “cool” in our workplace — all of these are examples of Employee Advocacy. Google+ and Twitter are ideal for both B2B and B2C. Well, that’s normal as it’s 2021. . 2 It Must Be Consistent.

Paid Content 52

Paid Content Campaigns Social Media Channels 52

Close.io

AUGUST 30, 2019

Give them the right incentives to keep using your product. Let’s use Slack as an example. This contradicts, of course, with the fact that customer acquisition cost (CAC) is up 50% in the last five years across B2B and B2C. An example of such a product is Marketo. Image source: ProfitWell. Image source: Marketo.

Top of Funnel 90

Top of Funnel Lead Rank Marketing Sales Qualified Lead 90

Zoominfo

OCTOBER 18, 2018

Check out this great example from Hubspot : Hubspot keeps their product pages clean and simple with a nice balance of images, videos, a single call-to-action and just a few strategic lines of concise text. This requires some sort of incentive. In this instance, the incentive must be the value of your product. Obviously not.

B2B 203

B2B Case Study Ideal Customer Profile GoldMine 203

Sales Hacker

JULY 17, 2018

Account Based Sales in B2C sales. On the other hand, the hyper-personalized focus required by account-based selling is a massive overkill in a B2C environment. Marketing is what fuels the emotional incentive to get your prospects to opt in, download, watch, subscribe, buy, etc. Opportunities for upselling, cross selling etc.

Ideal Customer Profile 54

Ideal Customer Profile Account Decision Maker Buyer Persona 54

Sales Hacker

DECEMBER 21, 2020

A great B2B lead generation tactic you can use is to offer incentives for social shares. While many will connect this strategy with decision-makers in B2C businesses, there are many opportunities to leverage it for B2B. Here are two examples of one of the biggest B2B companies in different niches: Maersk and Salesforce.

Paid Content 104

Paid Content Lead Generation Top of Funnel Lead Rank 104

Sales Hacker

DECEMBER 8, 2017

For example, if you’re buying a sales acceleration tool that specializes in outbound emailing, you may only want to hear reviews from others that sell to your market/segment, have the amount of reps that you do, or use a similar tech stack as your org. Adopt a millennial-focused incentives and promotions scheme.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96