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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science!

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B2B Sales Training Techniques and Best Practices

Highspot

What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever. What Does the B2B Sales Process Look Like? What Is B2B Sales Training? What is B2B Sales Training?

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A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

When your sales CRM tells you what the next step to close the customer should be, do you ever ask yourself whether this step makes sense? Hire me to speak or conduct a workshop at your next corporate or association event. If not today, tomorrow? At this particular time? What are your next steps? Today and Tomorrow. Contact me.

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Brand Storytelling for B2B Technology Companies (video)

Pipeliner

Margie Agin is a Founder and Chief Strategist at Centerboard Marketing, content expert, speaker, and author. From the sales and marketing perspective, we have to be very careful not to act like the story is over once when we close the sale. Brand personality is as important for B2B business as it is for B2C business.

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Trust and the Rise of the Transparent Seller

Sales and Marketing Management

Like clockwork, this year’s results show sales once again in two of the bottom three positions, only trusted more than members of congress. Today, the world of sales is once again shifting under our feet. One 2015 Forrester article predicted that 95% of B2B sales jobs will be replaced by AI by 2020. .

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B2B Sales 101: Definition, Techniques & More

LeadBoxer

We all know that making a sale is the act of exchanging a product or service in return for cash, but there is far more to selling than what meets the eye. With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. How are B2B sales different from B2C sales?

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