Cold calling: How to nail – or blow – that first impression
Selling Essentials RapidLearning Center
SEPTEMBER 19, 2023
Well, consider a cold caller we’ll call Joe. We’re a premium global player in the market. Joe has taken that critical opening of his call and wasted it by going on about how great he and his company are. The key is to talk about your prospect in the first 20 seconds of the call. Is Joe impressive?
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