SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. New Content Marketing Objectives: First-Party Data Collection Cookie-Based Third-Party Data Isn’t Recovering If your client thinks data privacy is just a fad they can wait out, they’re sorely mistaken.

Objections 52

Objections Data Ideal Customer Profile Marketing 52

SalesFuel

APRIL 12, 2024

There’s no such thing as one marketing channel that engages 100% of consumers. Specifically, they should be using one that includes strategic email marketing. Strategic Email Marketing Drives Breakthrough Customer Retention Results Why Use a Cross-Channel Marketing Approach? Desktop Website: 67.1% Overall, 75.6%

Email Marketing 52

Email Marketing Retention Ideal Customer Profile Marketing 52

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

B2B 180

B2B Retail Segment Scale 180

Zoominfo

NOVEMBER 20, 2023

But those changes also bring the possibility of rapidly shifting duties — and some core job responsibilities could be almost entirely consumed by AI. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers? How Do Marketers Use Generative AI? billion in the next 10 years.

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

Pointclear

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

B2B 392

B2B Cold Calling PointClear Outbound 392

SalesFuel

MARCH 4, 2024

After a year of living in fear of inflation and recession, consumers are finally excited to start splurging on purchases again. According to a report by 5WPR , more consumers are ready to spend more on electronics/technology, health and wellness, travel and experiences, dining out, beauty, and personal care in 2024 compared to 2023.

Ideal Customer Profile 59

Ideal Customer Profile Marketing Hiring Consumer 59

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

B2B 214

B2B Marketing Retail Consumer 214

Connext Digital

NOVEMBER 29, 2019

Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. The figures don’t lie either: consumers are 71% more likely to make a purchase based on social media referrals. .

Paid Content 82

Paid Content Social Media Consumer Media 82

SalesFuel

MARCH 1, 2024

It’s easy to use email campaign marketing to simply send newsletters and brand-related content. How to Drive Loyalty with Email Campaign Marketing Email and Consumer Loyalty Drive Sales Before we dive into the how, let’s talk about why loyalty-driven email campaign marketing is worth it.

Loyalty 52

Loyalty Campaigns Marketing Ideal Customer Profile 52

Pipeliner

MARCH 8, 2023

In this blog post, we’ll be discussing the importance of restructuring and implementing sales and marketing strategies with Greg, a partner at Rocket State who has extensive experience in leading teams across various industries and working with Fortune 500 companies. He is CSMO at Pipeliner CRM.

Outsourcing Services 52

Outsourcing Services Consumer Sales Process Video 52

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Let’s get into it!

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Appbuddy

MARCH 23, 2021

Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the Email Benchmark report. The report provides fascinating insights into what email subscribers actually think about the marketing emails they receive. .

Consumer 52

Consumer Trends Report Discount 52

Appbuddy

APRIL 13, 2021

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

Consumer 52

Consumer Everest Report Social Media 52

Appbuddy

APRIL 13, 2021

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

Consumer 52

Consumer Everest Report Social Media 52

Smooth Sale

FEBRUARY 9, 2024

Photo by u_n898l6o2op via Pixabay Attract the Right Job Or Clientele: Marketing Strategies to Embrace for Small Business Growth Strategizing a robust marketing plan is advantageous and frequently essential for success in small business’s wide and cutthroat world. It’s not just about distributing facts.

Small Business 78

Small Business Small Business Strategy Social Media 78

Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. In order to prevent that from happening and to care for your audience, here are 10 content marketing methods you need to start relying on today if you are a B2B marketer.

B2B 235

B2B Marketing eBook Social Media 235

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

Sales and Marketing Management

OCTOBER 15, 2018

Author: Lewis Robinson Great marketing involves catching the eyes of consumers. Without the initial hook, a lot of would-be consumers won't take a second out of their day to check out something for sale. Connecting with frazzled consumers is not one of the system's duties. Whether a buy is made or not remains to be seen.

Outsourcing Services 232

Outsourcing Services Marketing Consumer Hiring 232

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

B2B 198

B2B Marketing Facebook Social Media 198

SBI Growth

MAY 29, 2020

As a result, the quality of the data being gathered, stored, and consumed is becoming increasingly important. Data is becoming a core component of every business. We have all seen the impact that poor data quality can have on a.

Data 364

Data Marketing Consumer Sales 364

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? We’ll Answer that question in today’s blog post. Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. So, You Want to Improve Marketing Productivity?

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Unfortunately, trade shows are expensive and time consuming.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Connext Digital

APRIL 22, 2024

As time goes on in the Digital and Email Marketing world, data privacy has become a concern for both consumers and businesses alike. In this blog post, we’ll explore some best practices for safeguarding customer data while still effectively leveraging it for marketing purposes.

Data 52

Data Customer Marketing Demographics 52

Connext Digital

FEBRUARY 23, 2024

In email marketing, precision targeting is paramount. In our blog post, we’ll delve into why first-party data reigns supreme and why reliance on third-party data can be detrimental to your email marketing efforts. Conclusion In the realm of targeted email marketing, first-party data emerges as the undisputed champion.

Email Marketing 94

Email Marketing Data Marketing Campaigns 94

LeadBoxer

NOVEMBER 1, 2020

Make dinner, using a recipe that was emailed to you by a food blog you follow and go to sleep. We all encounter an endless barrage of marketing every day. Some of that marketing is effective, and some of it’s, well, annoying. What is Outbound Marketing? Effectiveness of Outbound Marketing What is Inbound Marketing?

Inbound 104

Inbound Outbound Lead Rank Lead Scoring 104

SBI Growth

FEBRUARY 5, 2020

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

Campaigns 339

Campaigns Marketing Consumer ACT 339

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Marketing Consumer Social Media 174

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). But can B2B marketers use YouTube to the same effect? Benefits of YouTube for B2B Marketing. We say yes! Let’s get into it!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Enter data-driven marketing.

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. Keep reading!

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. As consumers discover more about your products or services, leads go down the funnel starting at the top.

Top of Funnel 81

Top of Funnel Funnel Marketing Loyalty 81

BuzzBoard

FEBRUARY 28, 2024

The Importance of Content Marketing for Small Agencies Content marketing for small agencies is rapidly evolving, serving as a dominant strategy for achieving measurable results. Strategic content marketing strategies allow small marketing agencies to enhance their consumer reach, increase engagement, and boost conversions.

Top of Funnel 52

Top of Funnel Marketing Webinar Metrics Lead Rank 52

BuzzBoard

OCTOBER 10, 2023

In the world of SMB marketing, every click, nudge, and interaction counts towards success. With technological advancements, shifting consumer behaviors, and the ever-evolving digital ecosystem, the playbook for success in SMB marketing is being rewritten at a breathtaking pace.

Trends 105

Trends Lead Rank Lead Scoring Social Media 105

Sales and Marketing Management

FEBRUARY 15, 2019

Content marketing has been a crucial ingredient impelling the evolution of traditional marketing into today’s more personalized approach, bridging the gap between cookie-cutter TV, radio and print mass marketing to highly customized digital and social media-driven communications. Are people engaged?

Conversion 136

Conversion Marketing Airlines Face-to-face 136